Tag Archives: RAZR i

GoMo discovers a NFC campaign that actually works

Rating: Tap4 Offers spotted on London overground train

Here at GoMobile Towers we were beginning to think that something was amiss with Motorola’s NFC [Near Field Communication] capability inside our loan RAZR I (the one with Intel inside). However, to our great delight, it worked perfectly with a service called Tap4 Offers which is apparently operated by KBH – an on-train media company. The campaign is particularly interesting because of its breadth. Not only can you ‘tap’ with an NFC enabled handset, alternatively you could scan in the QR code or text 0000 to the shortcode 78400. The campaign appears to be running in conjunction with London’s South West Trains overground rail company. Continue reading

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Confusion reigns over NFC services @ MWC 2013

Rating: The list of NFC handsets has gone AWOL

We’re glad to discover, here at GoMobile Towers, that it wasn’t just us who has been blissfully unaware that Motorola’s RAZR i (with Intel inside) actually supports NFC [Near Field Communication]. We’ve written about our experiences with NFC and the RAZR i previously here. However, the GSMA – which organises the world’s largest cellular and mobile conference in the shape of the Mobile World Congress (MWC) in Barcelona, plans to focus big time on NFC at the next show in February [2013]. To this end, the GSMA had produced a list of handsets which ‘already support’ NFC to help attendees. It was formerly found here. It has temporarily disappeared. Continue reading

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In Bev utilises mobile technology again – this time with NFC

Rating: High tech poster for Beck Vier beer found in Boys Room

Re-enforcing our assertion that in the UK the drinks industry is leading the way when it comes to utilising mobile technology for product marketing and promotions, GoMobile News came across another mobile friendly poster. We alluded to this in a previous story here we spotted this particular promotional poster for Beck Vier lager in the Boys room at the Slug & Lettuce pub at Clapham Junction [London]. We notice that. once again, it is In Bev, the brewer, behind the promotion as was the case with the Greene King/Stella promotion we mentioned here. This time the poster not only used a QR code but it also employed an NFC chip. Unfortunately, we didn’t manage to get the NFC chip to work. Continue reading

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GoMo finally discovers NFC inside Motorola RAZR i

Rating: Except it didn’t work too well, whoops

Our trusty Motorola RAZR i (XT890) – the version with an Intel chip inside, recently announced that there was a OS (Android) upgrade available. We took advantage of this event and then decided to see if we could work out what 81.5.39001 offered us that the previous version didn’t. BTW, it doesn’t take this RAZR to version 4.1 (jelly Bean). You’re own your own with regards to new facilities because we could find no fancy new services that the upgrade had provided. But – by mistake, we suddenly noticed that support for NFC (Near Field Communication) had been present all the time. Naturally,we rushed to try this new feature out. Sadly, we didn’t get very far. Continue reading

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UK brewer gets into AR promotions via blippar

Rating: OK, Greene King, what happened to our free pint of Stella?

Here at GoMobile Towers we have always maintained that the drinks industry in the UK has become particularly attuned to the power of the smartphone (& tablet) in marketing and promotions. Hence, we have made frequent mention of the fact that QR codes have been making their appearance on such common ‘pub’ (public house) items such as beer mats and pump clips. In addition we’ve reported on ‘warcoding’ of QR codes in pubs like the Royal George here. Plus the use of QR codes on bottles of cider by Bulmers here. Now the drinks sector has moved onto AR (augmented reality) with an unholy alliance between image recognition specialist, blippar and pub chain/brewers, Greene King. With larger producer, Stella Artois, headlining this promotion. Continue reading

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Motorola RAZRi to start shipping in UK

Rating: GoMobile News stumbles upon this accidentally

We could,  of course, claim that we have been ardently scouring The Net for info on the UK release date for Motorola’s RAZR i. However, we were lucky enough to spot this announcement on the Clove UK web site. It says … “ Good news for many of you reading this.  On Monday we will be shipping the first stock of the new Motorola RAZR i. Continue reading

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Motorola RAZR i pricing made available to Brits

Rating: No news on availability, though

Some good news for Brits anxious to get their hands on Motorola’s very latest RAZR variant – the ‘i’. (See our previous story here). The company has just put out details from five of its distribution partners: – Virgin Media, Tesco, T-Mobile, Orange and Phones 4 U. The update hints at how much you could expect to pay for this handset but still actually doesn’t confirm any release date. GoMobile News is still investigating the pre-release version which Motorola kindly loaned to us. We fully intend to pass on the bugs which we discover. Continue reading

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Intel co-brand could work wonders for the Motorola RAZR i

Rating: Joint development between handset and chip vendors

If there was ever a handset which currently could be described as an ‘iPhone 5 killer’, it would be Motorola’s latest member of its RAZR family launched in Europe today [September 18th 2012] – the RAZR i. About the only thing wrong with this smartphone is the spelling. If it had A-p-p-le or S-a-m-s-u-n-g as the brand name on top of the handset’s screen, then everyone – not just GoMobile News, would be singing its praises. Continue reading

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Motorola surprises with not for USA RAZR i

Rating: It’s all about speed, battery life & Intel Inside

Here in sunny Blighty [UK], Motorola Mobility launched another model in its Android RAZR family which hasn’t been seen before – the RAZR i. The crucial advantages Motorola has is access to both Google (its parent) for Android optimisation and innovation plus Intel for its microprocessor skills. This handset is going to be billed as the “full-screen phone” in its ads, although GoMobile News wasn’t sure this message was delivered effectively in the TV advert which we saw screened. What the i is about, however, is speed. Continue reading

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