Pontis’ marketing tool may help mobile advertisers
Rating: Side-effect of real-time information gathering
Chatting to Guy Talmi, marketing director with Pontis, I discovered that his company’s product might have unexpected implications. Particularly for advertisers.
One of the capabilities the software provides is to monitor clicks on a mobile operator’s portal.
The reason for providing such a facility is to enable an operator’s marketing team to [...]
Blyk claims massive UK success
Rating: Ad response rate of 67 per cent
Blyk, the ad-funded MVNO which chose the UK to launch in first, is claiming massive success. It claims to have reached a membership of 100,000 subscribers six months ahead of schedule. Plus the company says that response rates to its targeted youth campaigns are way above industry averages [...]
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GoMo News: Mobile News on mobile marketing, mobile advertsing, mobile barcodes. Daily mobile news and analysis for mobile thought leaders.
Sponsors
Contact
- Bena Roberts | Editor and Founder
- Cian O'Sullivan | Reporter
- Press Releases
-
Advertising
- Bena: +49 171 262 4063
- Bena: @benaroberts
- Sinead: +353 51 302923
- Tony Dennis | Freelancer
Events
- 22 March:
- 29 March:
- 14 April:
- 28 April:
- 26 May:
- 22 June:
About
GoMo News: Mobile News on mobile marketing, mobile advertsing, mobile barcodes. Daily mobile news and analysis for mobile thought leaders.
