Tag Archives: Rewards
Rating: Combines NFC tags with SMS based campaigns
Claiming to be the first company in the USA to deploy an NFC- based mobile loyalty solution – Tetherball will be demonstrating its second generation NFC-based mobile loyalty solutions platform- Tetherball Rewards, in Las Vegas next week [January 2012]. The Tetherball Rewards offering combines SMS/text messaging with NFC to deliver mobile marketing campaigns. Upon joining a campaign, consumers are given a Tetherball Tag which is a tiny NFC chip that is easily affixed to mobile phones making it compatible with virtually every mobile handset around. The tag uniquely identifies participants through Mobiquitous – Tetherball’s proprietary technology platform. The Mobiqitous reporting platform proviides brands with real-time information about their offers and enables them to track performance and react to consumers’ behaviour. Continue reading
If on-line gaming has taught us anything, it’s that people really love achievements. Even if they’re not actually useful for anything other than showing off, there’s a sense of accomplishment in getting a difficult achievement. This makes it an addictive prospect for many gamers This article was inspired by a comic strip (see below), but it’s genesis lies in real-life trends that show how mobile can take points-earning and achievements out of gaming and put them into your life. Continue reading
Rating: In-game advertising that works
A young entrepreneur, Brian Wong, has just announced his latest venture – Kiip. His aim is to provide a form of in-game advertising that works by providing “real rewards for virtual achievements.” Currently Wong says the technology is built into 15 mobile games but won’t reveal exactly which titles. He fears that doing so will artificially distort results as gamers flock to the titles to win rewards. The feature relies on HTML 5 so it can be built relatively easy into most games. Kiip is concentrating initially on mobile games but the technique can be applied to virtually any kind of competition. Continue reading
“Just walk in and collect.” That’s the tag-line for a new service from Best Buy. All you have to do is walk into a Best Buy branch, and you earn reward points that you can redeem in-store. How does it work? Through your mobile phone, thanks to location-based technology from shopkick. Continue reading
Rating: Is the taking of pics of adverts on your mobile phone the modern equivalent of stamp collecting??
They Say: Rolling Stone and Men’s Health magazines are hoping that they can engage you to spend money on your mobile bill in exchange for product information or an offer from an advertiser reports The New York Times.