RipCodes new mobile advertising service drives video ad-insertion

RipCode unveiled it’s new TransAct Monetizer at CTIA today. RipCode specialises in on-the-fly video transcoding - so that a piece of video content (for example) can be recoded by RipCode and distributed to any mobile phone user who wants to view it. This removes the need to store a huge number of differently pre-coded video [...]

Bytemobile gets patent for mobile video transcoding

Bytemobile has announced that the U.S. Patent and Trademark Office issued the company a new patent in the area of video transcoding. The new patent is No. 7,444,418 for Bytemobile’s “Transcoding Multimedia Information Within a Network Communication System.”
Transcoding?
Essentially, transcoding is the process of live streaming a video while re-coding it for a mobile device at [...]

Millenial Media and RipCode partner for mobile ad delivery on video

Yikes. Another day another mobile ad delivery solution. It only begs me to question if there are actually enough ads for delivery?  Mobile Inventory is low and it seems as though money is being invested in the technology to catch the next wave.

I just hope the wave is a tidal so it can support all [...]

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