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Mobile Advertising: SinglePoint Introduces SingleBrand Ad Marketplace for messaging

Posted by Bena Roberts on Oct 27, 2008 19:45

SinglePointhas launched a new ad marketplace called SingleBrand.
SingleBrand?

Well its seems as though the Ad Marketplace is an onscreen inventory for mobile messaging campaigns – run on the TV.
What?
So its a messaging inventory platform for interacting with different media and mobile.
How?
Well – the new marketplace has an inventory for each TV show. It shows viewer data [...]

SinglePoint launches SingleBrand – TV mobile advertising ad insertion platform

Posted by Bena Roberts on Aug 5, 2008 7:42

SinglePoint is now offering a mobile ad insertion ad service for the TV programme it delivers.

What?
Well its not exactly new and a triggering mobile advertising into TV or video already happens. For SinglePoint the key driver is that it can provide a direct call to action service for its TV shows and programmes. This includes [...]

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