JumpTap Partners with Skweezer for mobile search

Mobile search company JumpTap seems to have stopped its partnership with Openwave and is now partnering with Skweezer for mobilizing search results.

What?
Basically, when results are not made for mobile and are found in search results they will be adapted using Skweezer technology. So the user experience is simple and consistent.
Without this - results found might [...]

Skweezer Ads from Smaato

Skweezer Ads is launching a new mobile banner feed through partnership with Smaato Inc.
What does this mean?
Basically, Skweezer Ads will be a banner display ad service that generates revenues passed on users clicking onto the adverts.
This seems to be a revenue share agreement between Smaato and Skweezer that will start offering banner CPM ads to [...]

Sprint OpenWeb, Content Adaptation and the impact on Mobile Advertising

There is a great post on WAP Review about the Sprint OpenWeb browser. This got me thinking about the transcoding ecosystem. I might be wrong, but I am starting to think that with content adaptation or transcoding, user input is necessary for the manipulation of the content from online to mobile to work.
But first, back [...]

Mobile News for Leaders