Tag Archives: sky
Mixed industry reaction to Ofcom’s UK 4G announcement
Rating: Most observers see Brits as 4G laggards
There’s been a mixed reaction to yesterday’s [July 24th 2012] announcement by UK telecoms governing body, Ofcom, to plans to finally auction spectrum for use by 4G style networks. [See here]. What most observers seem to have missed is the fact that there’s no compunction to use LTE – the standard favoured by telecoms companies, over WiMAX – which IT orientated suppliers seem to prefer. There’s also no clear guidelines about what Ofcom intends to do about Everything Everywhere’s (EE’s) attempts to use existing 1800 MHz for 4G purposes. Instead Ofcom has hinted very heavily that two internationally recognised parts of the spectrum – 800 MHz and 2.6 GHz will be made available. Continue reading
Posted in 3, Everything Everywhere, LTE, Mobile Operators, WiMAX, Wifi, o2
Tagged 4G, BT, everything everywhere, Hutchison 3G, Informa Telecoms & Media, Interoute, korea, Lee Myall, Nomura, ofcom, sky, talktalk, Thomas Wehmeier, UK, virgin media
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Home Finder app for iOS & Android features augmented reality
Rating: Grapple & Halifax get together for home buyers
A team of UX and visual designers; senior native Apple iOS and Android developers; and QA testers put together by Grapple Mobile has produced the Halifax Home Finder app. It’s already been named ‘app of the week’ by the Guardian newspaper and amongst its leading features is support for augmented reality (AR). Simply by holding up their smartphone and panning around the vicinity users will be able to view properties currently for sale in the surrounding area. The app also offers property search facilities; mortgage affordability calculators; local area information; and property buyer guides. The app is already available for free from Google Play and the Apple iTunes App Store. Continue reading
Posted in Mobile Ad&Mktg, Mobile applications, android, augmented reality, iOS, retail
Tagged Adam Levene, augmented reality, comet, Grapple, Halifax, Lloyds, sky, Stephen Noakes, W7 Mango
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Be careful when upgrading your handset to watch F1
Rating: Only seven Android models support SkyGo
The difference between iOS and Android is put into perspective by the ability to run Sky TV’s Sky Go app on your smartphone/tablet. This app was finally made available on February 23rd [2012] but it only runs on a tiny number of Android phones.The list of which seven models from HTC (5) and Samsung (2) support Sky Go is given below. Sky attributes the very short list to the “considerable time” it takes to tailor the app for each distinct Android device. If you want to watch Formula One (F1) motor racing on you Android handset you need to possess one of the seven. The easiest way to find out whether you need to upgrade or not is simply to try to download the app from Google Play (the new name for the Android Market).You can download the Sky Go from Google Play here‘ Sadly our loan Motorola Razr isn’t on the list. Continue reading
BSkyB reveals Mintel research on mobile
Rating: While launching another app for the Apple iPad
It seems that leading media company, News International, has definitely been bitten with the iPad app bug. Hot on the heels of our story (here) about a new iOS-centric division, Project Two22, another arm of the company has just annouced a new iPad app. This time it is BSkyB which has released Sky Sports News for iPad. It offers live and on-demand video; rich interactive graphics; and up-to-the-minute data. In a blog on the official Sky site here, the company’s director of mobile, David Gibbs, revealed that it had specially commissioned research from Mintel looking at the popularity of mobile tablets and smartphones. This makes very interesting reading indeed. Continue reading
Posted in Mobile TV, Mobile applications, iOS, tablets
Tagged BSkyB, comscore, David Gibbs, iPad, Mintel, sky, tablets
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@MWC Adfonic and the true power of mobile advertising
14 February 2010: At this week’s Mobile World Congress, Adfonic will be showcasing its global mobile advertising marketplace. Launched in 2009, Europe ’s only global mobile ad marketplace has experienced significant growth and already serves over 2 billion impressions per month for clients including Sky, Yell.com and Peugeot, through a network of over 3,500 publishers.
Adfonic [...]
Adfonic aims to consolidate mobile advertising position
Rating: Set to reach two billion per month in Q4 2010
It may be based in London’s Mayfair rahter than Silicon Valley but Adfonic is determined to strengthen its position as the only European-based global mobile advertising marketplace. Launched just over a year ago, Adfonic already has over 2,000 publishers within its network generating earnings from a pool of 3,000 live ad campaigns. Its client base isn’t too bad either. It includes major advertiser brands such as Yell.com, Peugeot and Sky. Continue reading
Posted in Mobile Ad&Mktg
Tagged adfonic, advertising, AOL, mobile, Peugeot, sky, TradeDoubler, Victor Malachard, yell.com
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Windows 7 offers little for mobile phone users
Rating: Alliance with Nokia probably sticks in the throat
For a company which talked about the mobile phone as the third screen, there was surprisingly little in the very latest incarnation of Microsoft’s OS – Windows 7 – for the mobile phone community. It officially launched today.
Microsoft made great play of the fact that with Windows [...]
Sky to develop mobile advertising framework with Ad Infuse
Sky is deploying Ad Infuse’s adInMotion platform to initially enable display advertising across Sky’s mobile content for users on any mobile device.
With a range of mobile sites and services which reach millions of unique users each month, Sky is seeking to provide advertisers with the opportunity to target this highly engaged audience across its leading [...]
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Content, Mobile Web, mobile news
Tagged adinfuse, mobile advertising, Mobile Content, mobile news, sky
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