In mobile marketing, high-tech is not necessarily good: Female Friday with Helen Keegan

Welcome to the first Female Friday feature interview on GoMo News! On the last Friday of every month, we’ll be publishing an interview with one of the leading ladies of the mobile industry. Our first interview is with mobile marketing and advertising guru, Helen Keegan. Helen publishes the technokitten blog, and is founder and CEO of UK mobile marketing agency BeepMarketing. She is also heavily involved in the conference scene, regularly speaking about mobile conferences, and helping to organise several conferences in the UK.

Why so popular? How ChaCha used advertising to dominate mobile SMS search

It has been a good week so far for mobile search company ChaCha. The service, which answers questions that users send in by SMS, received another $7 million in funding - and was declared to be a more popular SMS search service than Google. But why has ChaCha been so successful? In this post, we look at the resons that ChaCha has made it as King of the SMS Search Services.

Mobile advertising by SMS is 30 times better than on-line display, according to T-Mobile

T-Mobile has released results from a pilot SMS/MMS advertising program it ran in the Czech republic. 22 advertisers including huge brands like Coca-Cola, Nestle and Ford, participated in the pilot project. T-Mobile is considering launching an official SMS/MMS advertising service on the strength of the pilot.

Mobile advertiser Out There Media seizes more eastern territories with Ukrainian operator deal

Mobile advertiser Out There Media today announced it has become the Mobile Advertising partner for the Ukraine’s largest mobile operator - Kyivstar. The network has almost 23 million subscribers, and has signed a non-exclusive deal to publish advertising inventory through Out There’s mobile ad platform, MoBucks.

SMS marketing works a treat for ticket sellers and theatres

www.txtlocal.co.uk is a mobile marketing firm focused on SMS for both advertising and user-action. It has released figures showing that theatres and other ticket sellers have seen massive response rates to local SMS campaigns - especially when sending ticket promotions to students. Mostly in Manchester, it seems.

www.txtlocal.co.uk is an opt-in service, that sends local promotions [...]

Zeep Media the new BLACK of self-service SMS advertising

It has been a while since I saw an ultra-ultra simple user interface for mobile advertising. So when I was asked to check out Zeep Media - I didn’t expect much.
Yikes. I got a surprise when I saw a bravely simple SMS advertising self-service solution.
Why was it good?
Basically, Zeep Media allows users to create SMS based [...]

Mobile Advertising Conference: mobile operators can drive more advertising revenue from SMS

Mobile advertising is an area that a huge number of buying agencies, creative teams and advertisers are trying to nail. But what kind of advertising is worthwhile to the actual mobile operators that enable the majority of this content? Eddie Callaghan, Business Development Manager for Jinny, an Irish mobile advertising solutions agency, spoke at the [...]

Vietnam introduces anti-spam SMS regulations

The extremely dramatically named Vietnam Computer Emergency Response Team has issued a solution for reducing the number of spam SMS sent in the country. The document suggests that all networks have to label outgoing bulk advertising texts as such, and customers will be given the chance to refuse the text before it is received.

Anyone sending [...]

Mobile advertiser Admoda announces over 1.2 billion ad-serves per month

Admoda has announced that the number of ads delivered over it’s network has spiked to over 1.2 Billion ads per month during 2009. It attributes this to cultivating publishers in large territories like Asia, Russia and South America.
The ad network, which runs on- and off-portal campaigns, operates mostly through banner ads and SMS advertising.
From the [...]

Mobile Marketing Campaign Day 3: ActionAid SMS marketing Greece

Another hot mobile marketing campaign we found for our Christmas special is from ActionAid.

This was an SMS campaign that ran in Greece that all mobile operators took part in.
See: http://www.youtube.com/watch?v=LOi25tHnhu8
I wouldn’t have found this without reader input - so keep it up!

Orange in SMS Mobile Advertising service

Yikes. I need to apologise to Amobee. I wrote in the past its business model would die and Orange would never work with it again because of the Vodafone/ Telefonica investement.

Today I eat humble pie.
From the press release
Orange has run the world’s first in-SMS advertising trial in Switzerland in partnership
with Amobee Media Systems, a provider of [...]

Mobile News for Leaders