Tag Archives: SMS
Guest Post: The power of messaging
Why it so important in today’s hyper-connected world
by Arnold Rijpma, vp for business development with Acision
This Summer [2012], over 400,000 people descended upon London to witness sporting history being made before their very eyes. Currently, with the Premier League and the Rugby Union in full swing, we can see that during truly global events, fans at home and abroad use their mobile devices to send text and picture messages of the action as it happens. Or they browse the internet to get the latest news and follow results. Although Facebook and Twitter are great ways of sharing instant snaps and statements publicly, SMS and MMS are widely used (and in demand) to share private thoughts and pictures between family and friends around the world. Continue reading
Posted in Mobile Messaging, Mobile Operators
Tagged acision, Arnold Rijpma, BBM, im, MMS, OTT, RCM, Rich Communication Messaging, SMS, Whatsapp
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Revenues from mobile roaming should exceed $80bn by 2017
Rating: Data revenues up: SMS down, says Juniper
Revenues from mobile roaming which currently [2012] stand at around $46 billion should reach and exceed $80 billion by 2017, according to a new report from Juniper Research. It means that almost 8 per cent of all operator billed revenues will be derived from roaming by 2017. The report has also found that roaming revenue is increasing despite price reductions caused by roaming regulations and legislation which have been introduced in the EU and a number of other markets. The rise in mobile roaming revenues is largely attributed to increasing use of data whilst roaming, according to Juniper. Continue reading
Posted in M2M, Mobile Operators, SMS, Wifi, roaming
Tagged data, Juniper Research, m2m, Nitin Bhas, revenues, roaming, SMS, Wi-Fi
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Movius says that RCS is too late to combat OTT growth
Rating: Promises a way to stem the loss of SMS revenues
As we all know, the GSMA has created an initiative with Rich Communications Suite (RCS) which is attempting to thwart the demise of SMS revenues. RCS has been designed to deliver an experience beyond voice and SMS and reduce revenue losses by providing consumers with services already offered by OTT (over-the-top) players. Examples of OTT services are instant messaging (IM) or chat; live video sharing; and file transfer across any device. RCS is being billed as a technology to strengthen relationships with customers and harness further revenue opportunities from advanced personal communications. Movius‘ svp for products and technology, Amit Modi, claims that RCS is a step in the right direction but is too focused on the network and needs to be more about the user. Continue reading
Youngsters want SMS integrated into social networks
Rating: Survey for tyntec shows strong potentilal for OTT services, too
A Pan-Atlantic survey carried out for mobile interaction specialist, tyntec, has found that UK youngsters embrace mobile social networking more than US counterparts. The survey -conducted by YouGov – reveals that 66 per cent percent of UK mobile users aged between 16-24 check Facebook and Twitter on the go daily, as opposed to just 37 per cent percent of Americans. The poll of 2,000 UK/US smartphone users show the so-called ‘millenial’ demographic in the UK is more advanced when it comes to using emerging cloud-based mobile services. Continue reading
Posted in Mobile Messaging, Mobile Stats, OTT, SMS, Social Networking
Tagged demographic, Michael Kowalzik, millenial, OTT, SMS, survey, tt.One, Tyntec, Whatsapp
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Facebook, email and IM available through SMS in the Dominican Republic
Rating: No need for mobile internet let alone a smartphone
A new service recently launched in the Caribbean’s Dominican Republic has showed hot it is possible to expand popular online services to low income mobile subscribers. The new service is called vSocial and is being offered by the local mobile network operator,VIVA, to its 700,000 subscribers. The service is based on software supplied by ForgetMeNot Software and enables regular handsets to use ‘internet-free apps’ to send and receive internet messaging on any GSM phone with SMS. Continue reading
Posted in Facebook, Mobile Messaging, Mobile Operators, SMS
Tagged dominican republic, ForgetMeNot Software, Jose Holguin, Paul Roberts, SMS, USSD, VIVA, vSocial
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Reports of SMS’ death greatly exaggerated says Acision
Rating: OTT services still not much of a threat
Apparently, the industry has recently been hit with a number of reports that SMS/text is on the demise. That would be stories like ours – ‘Smartphones’ unified mailbox are helping to kill SMS says Strand‘, then. Well, Acision says its recent (2012) research on consumer messaging habits, shows that 93 per cent of smartphone owners communicate via SMS, despite having access to Instant Messaging (IM) and over-the-top (OTT) services. The company actually says that, “The over-the-top (OTT) messaging services market is highly fragmented, and so far we have not seen one service establish itself as a main challenger to SMS.” Hence,”Predictions of the ‘death of SMS’ have been unduly presumptuous, as SMS continues to be a large part of operator’s revenues worldwide,” Acision says. Continue reading
Guest Post from Seth Jackson, Managing Director of [PIAS] Media- Do music artists still need mobile specific campaigns to connect with fans?
About Seth Jackson, Managing Director of [PIAS] Media
Seth Jackson is the MD of [PIAS] Media, the specialist Music, Brand and Technology agency. With a background in mobile going back to 1999 Seth Jackson worked with club promoters and brands to explore the early uses of SMS marketing to youth audiences and the potential that arose with the birth of the ring-tone phenomenon. He spent the early years of 2000 working within the emerging mobile music business starting his own company, Indie Mobile in 2005. Indie Mobile worked with the cream of UK independent labels developing innovative award winning mobile campaigns for artists such as Oasis and Dizzee Rascal and distributing mobile music to over 400 retail outlets worldwide. In 2008 [PIAS] Entertainment Group purchased the company and Seth began to look after a number of new areas of the business on behalf of the group.
[PIAS] Media was formed in 2010 and, led by Seth, has quickly forged a reputation for creativity and innovation working with global acts and brands such as Skype and O2 to deliver compelling campaigns. Their work in branded content, Apps, events and integrated strategy continues to build a thriving agency.
Posted in Mobile Ad&Mktg, Mobile Content, Mobile Marketing, mobile news
Tagged application, apps, CRM, media, mobile, Music, PIAS, seth jackson, SMS, social
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Guest Post from adgibbon: Pulling together to make Rich Media work on Mobile
Justin Campbell Bio
Justin holds a bachelor degree in Marketing Management from the University of Gloucestershire in Cheltenham with distinction and produced a dissertation on the effectiveness of SMS communication in relationship marketing. He has over 6 years experience in business development within online and mobile marketing. His interest lies in ensuring that brands adopt mobile advertising.
“Mobile advertising brings greater opportunity for brands to engage with their audience in a more effective and efficient way. The mobile is the greatest communication and technology device of our age and its important that marketeers utilise this all encompassing device.”
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news
Tagged adgibbon, Communications, gomonews, Management, marketing, SMS
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Tehterball to show 2nd generation NFC-based loyalty solution
Rating: Combines NFC tags with SMS based campaigns
Claiming to be the first company in the USA to deploy an NFC- based mobile loyalty solution – Tetherball will be demonstrating its second generation NFC-based mobile loyalty solutions platform- Tetherball Rewards, in Las Vegas next week [January 2012]. The Tetherball Rewards offering combines SMS/text messaging with NFC to deliver mobile marketing campaigns. Upon joining a campaign, consumers are given a Tetherball Tag which is a tiny NFC chip that is easily affixed to mobile phones making it compatible with virtually every mobile handset around. The tag uniquely identifies participants through Mobiquitous – Tetherball’s proprietary technology platform. The Mobiqitous reporting platform proviides brands with real-time information about their offers and enables them to track performance and react to consumers’ behaviour. Continue reading
Posted in Mobile Marketing, NFC
Tagged AJ Bir, Mobile Marketing, NFC, NXP Semiconductors, Rewards, SMS, tetherball
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Everything Everywhere extends mobile advertising Shots to T-Mobile UK
Everything Everywhere has started the roll out of its interactive SMS/MMS mobile advertising service to selected segments of the T-Mobile customer base for the very first time. The new service which launches on T-Mobile this month, provides a platform for brands to engage and interact with T-Mobile customers and follows the success of Orange Shots which launched last year.
Orange Shots? Continue reading
Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile Messaging, mobile news, orange, t-mobile
Tagged blyk, everything everywhere, Mobile Marketing, Mobile Messaging, mss, orange, SMS, t-mobile
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Cyber criminals move from email to SMS
Rating: Don’t call phone numbers embedded in a bank’s text
Research from Cloudmark reveals that cyber criminals are moving from email onto SMS and using increasingly sophisticated methods to swindle US handset owners. The company is presently tracking over 20 unique, financial related SMS attacks in the USA with thousands of variants on each attack. Such trends are now expected to make an appearance in the European and UK security spaces. Consequently, mobile users worldwide need to be aware of the telltale signs of SMS frauds and know how to protect themselves. Curiously, Cloudmark doesn’t say if there are any anti-phishing apps available for iOS or Android, for example, which would prove effective. Instead it focuses on solutions which prevent mobile network operators delivering the fraudulent SMS messages in the first place. Continue reading
Will services like BBM be the death of SMS?
Rating: Apparently not because there’s something called RCS-e
There’s been a great deal of doom and gloom cast over the fast growth of instant messging (IM) services such as BlackBerry Messenger (BBM), Apple’s iMessage, MXit, WhatsApp, Facebook Chat and Skype. Some are predicting that these so-called OTT (Over The Top) messaging services will spell the end for SMS/text. One figure banded about is the fact that last month [October 2011], it was revealed that over one billion messages are now being sent in a single day via the popular WhatsApp app. These developments have to be put in context and one such commentator is Tom Veldman, director of product marketing with Acision. He argues that the imminent demise of SMS at the hands of OTT service is an over-exaggeration. Continue reading
