Rating: Our roundup of ‘recent’ QR campaigns
When GoMo News spotted an article headed ’8 recent examples of using QR Codes for marketing and/or brand awareness’ on Socialwayne.com here, naturally, it grabbed our attention. However, on closer inspection it soon became obvious that plenty of these examples aren’t recent at all. In particular the one from the French clothing supplier, Denim Code. There are two things wrong with using Denim Code as an example: – firstly it isn’t recent, it was done back in 2007. And secondly, the 2D barcodes in question are not even QR codes, they are Metatags (See our mobile barcode 101.) So, we thought it time to give our own round-up of how 2D barcodes are being used. And to point out that the Denim Code example is always used because sex sells. Continue reading →
Posted in Featured, Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes
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Tagged Alesbymail, ATM Communication, Denim Code, m-trends, metro, Mobile barcodes, mobile tag, naked ladies, QR code, Socialwayne.com, Super 8, Taco Bell
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