Tag Archives: stats
Affiliate Windows’ latest Mobile Update is gold dust
Rating: Releases data on which advertisers have mobile optimised sites
Some of the stats contained in the latest Mobile Update [December 2012] from Affiliate Window could prove to be gold dust for publishers and advertisers alike. Affiliate Window, which matches content publishers with advertisers, has just released its latest mobile and m-commerce figures here. They show how mobile is faring against traditional sales through the desktop. Crucially, Affiliate Window not only collects data on ‘mobile’ traffic but can break down that traffic into tablet and smartphones. In terms of smartphones, it also provides data on how the three main OS types – Apple (iOS); Android; and RIM (BlackBerry) are faring. Continue reading
Posted in Mobile Ad&Mktg, Mobile Stats
Tagged advertisers, Affiliate Window, publishers, stats
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IDATE launches latest DigitalWorld Yearbook
Rating: It’s an industry Bible and Goldmine of useful stats rolled into one
GoMobile News had the pleasure of attending the launch of the DigiWorld Yearbook 2012 in London. This publication is now in its 12th year and has rapidly established itself as something of a Bible for the mobile industry – although in effect its remit covers the entire digital economy. What we took away from this launch was the publication’s conclusion that there are three big game changers at work within the cellular industry: – mobile everywhere; content in the cloud; and big data. The launch was accompanies by a keynote speech from Olaf Swantee, CEO, Everything Everywhere. He used the opportunity to make an impassioned plea for his company to be able to roll out 4G in the 1800 MHz spectrum. Continue reading
Posted in Conferences, Mobile Stats, mobile cloud, orange
Tagged DigiWorld, everything everywhere, france, IDATE, olaf swantee, orange, stats, Summit
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Latest Mobile Advertising and Marketing report from Berg
Rating: By 2016, mobile ads will account for 3.8 per cent of the total global ad spend
A report which seeks to analyse the rise of mobile advertising on the global market – 5th Edition – from Berg Insight has just been released. Written by Rickard Andersson, the report provides 160 pages of business intelligence plus five-year industry forecasts. Also included are real-life case studies which readers can you to base their business decisions. The report points out that there are something like six billion active mobile subscribers worldwide, a number which dwarfs the circa two billion Internet users. These numbers underpin the vast potential of the mobile channel for advertising and marketing. Mobile has become critical for brands seeking to engage in communication with present and potential customers. Continue reading
Posted in Mobile Ad&Mktg, Mobile Report, Mobile Stats
Tagged Berg Insight, marketing, mobile advertising, report, stats
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Latest VisionMobile 100 Million Club Research Marks Myriad Group’s Continued Leadership in Mobile Technology
· Myriad is only company to be featured in three categories with combined shipments reaching over 3.8 billion software applications
· Myriad leads Browser and Messaging categories with over 2.2 billion browser software shipments
· Myriad Jbed™ Java ME now embedded on nearly 450 million handsets worldwide DUEBENDORF-ZURICH, Switzerland – April 04, 2011 – Myriad Group AG [...]
Survey from Opera shows female mobile web stats
Rating: Facebook trails Google badly in Vietnam
It’s a common view that the crux of the mobile web is to empower people and a recent survey by Opera, the mobile web browser specialist, has found that it is now empowering more and more females. In the last two years, the percentage of women on the mobile web has risen 575 per cent. Buried in the same report are figures about Google and Facebook’s popularity in South East Asia. Continue reading
Posted in China, Facebook, India and Asia Pacific, google, mobile browsers
Tagged data, Facebook, females, google, opera, stats
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Symbian apps signed for free –official
Rating: Symbian devices still lead Android 3:2
Talk about hiding some of your best announcements under a bushel, news from the Nokia Forum has leaked out very slowly. One of the most significant concessions to mobile app developers is ‘free signing’ as part of the official Symbian Signed programme. This replaces a ‘public beta’ offering for free signing. Symbian is still leading Continue reading
World Cup is driving mobile sports crazy
With the World Cup starting today, comScore has released some mobile stats about it. The last three months have shown a surge in sports-related activity over mobile devices – but more so in the UK than any other country. And at the same time, Synchronica is predicting an explosion in mobile messaging for the duration of the tournament. Continue reading
Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile Stats, mobile news
Tagged advertising, comscore, marketing, messaging, mobile, mobile advertising, Mobile Marketing, mobile sport, sport, stats, Synchronica, world cup
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Android kicks ass on mobile applications
Androlib has once again topped the blogger charts as a great source of info about Android applications. The independent site is an alternate way to search the Android market for apps and download them – and it has been running since day one. So it can offer great stats on Android apps that aren’t available anywhere else. And today it has revealed that a whopping 10,000 apps were added to the Android Market in March alone… and the number is growing exponentially. Continue reading
Posted in Mobile applications, android, mobile news
Tagged android, androlib, App, application, mobile, mobile application, Mobile OS, stats
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Mobile Data Association New Key trends UK
Q2 2008 Statistical findings
The MDA reports are unique as they report historical user data, not estimates or predictions, the figures are aggregated from all UK mobile operators.
The report highlights three key areas of mobile data usage:
1. Text messaging (SMS)
2. Picture and Video messaging (MMS)
3. Mobile Internet (MI)
Text Messaging (SMS)
Headline: The British love affair with texting [...]
