Rating: But, hey, the US public probably won’t notice it’s a Barkcode instead
If you manage to mention 2D barcodes in a TV ad watched by around 111 million people, then it would be fair to say that they have entered the North American public’s consciousness. That’s what Mike Wehrs, Scanbuy‘s CEO, reckons. “If Super Bowl ads highlight what’s hot in American culture, then QR codes have officially become mainstream. It’s the latest example of how convenient and ubiquitous QR barcodes have become in nearly every part of American life.” It’s all thanks to Suzuki’s Super Bowl ad for its Kizashi sports sedan. It includes a promotion where dog owners can get a free ‘Barckcode’ tag. Scanbuy claimed that it had been estimated that around 60 per cent of viewers would have a smartphone capable of scanning that code. Unfortunately, BARKCODE isn’t using standard QR codes, it is using a 2D design of its own. Continue reading →
Rating: Sneaks into this media fest thanks to USA Today
Never mind wardrobe accidents, this year’s Super Bowl will be enlivened by augmented reality (AR) thanks to an alliance between Germany’s metaio and America’s USA Today. Tomorrow’s [February 4th 2011] edition of the popular US newspaper will include a 360 degree tour of the Dallas Cowboys stadium, presented by its owner – Jerry Jones. All Super Bowl fans will need to do is to download the free junaio browser app from either Apple’s iPhone App Store or the Android Market Place. Metaio claims junaio is the world’s most advanced augmented reality browser. Continue reading →
