Tag Archives: survey

Youngsters want SMS integrated into social networks

Published on Thursday, June 14th by Tony Dennis

Rating: Survey for tyntec shows strong potentilal for OTT services, too

A Pan-Atlantic survey carried out for mobile interaction specialist, tyntec, has found that UK youngsters embrace mobile social networking more than US counterparts. The survey -conducted by YouGov – reveals that 66 per cent percent of UK mobile users aged between 16-24 check Facebook and Twitter on the go daily, as opposed to just 37 per cent percent of Americans. The poll of 2,000 UK/US smartphone users show the so-called ‘millenial’ demographic in the UK is more advanced when it comes to using emerging cloud-based mobile services. Continue reading →

Posted in Mobile Messaging, Mobile Stats, OTT, SMS, Social Networking | Tagged demographic, Michael Kowalzik, millenial, OTT, SMS, survey, tt.One, Tyntec, Whatsapp | 1 Comment

A need for speed is key for mobile web surfers

Published on Wednesday, July 20th by Tony Dennis

Rating: Compuware’s survey reveals the mobile web is disappointment

An independent survey of more than 4,000 global users worldwide (including 500 from the UK) has been carried out by Compuware to understand consumers’ mobile web and application expectations and experiences. Entitled simply ‘What Users Want from Mobile’, the study reveals that global mobile users’ expectations are not being met. David Flower, a vp with Compuware, commented, “User expectations for mobile continues to increase, but companies in the UK are not meeting mobile users’ need for fast and reliable experiences. As a result, many companies are failing to take advantage of the opportunities being provided by increased mobile access,” he warned. Naturally, Compuware has the tool to help companies overcome this obstacle. Continue reading →

Posted in Mobile Web, Mobile applications | Tagged Compuware, David Flower, gomez, Mobile Web, survey | 1 Comment

Silverstone employs QR codes for customer feedback

Published on Monday, July 11th by Tony Dennis

Rating: Ferret’s high tech replaces tickbox surveys

Spectators @ the British F1 Grand Prix were able to provide feedback in real-time by using QR codes or SMS/text, thanks to a system provided by Feedback Ferret to the organisers – Silverstone Circuits. Feeback Ferret claims this ability to express their thoughts and provide feedback to the organisers immediately rather them taking out their frustrations on social networks. The QR codes were promoted around the racing circuit and through the event guide.The use of Feedback Ferret’s technology is in addition to web feedback forms and post-event emails. These all form part of Silverstone Circuit’s strategy to allow fans to provide feedback via their preferred communications channel. Continue reading →

Posted in Mobile Marketing, Mobile barcodes | Tagged customer, feedback analysis, Feedback Ferret, Piers Alington, QR codes, Sally Reynolds, Silverstone Circuits, survey | 1 Comment

Security fears are the biggest thing holding mobile payments back

Published on Wednesday, March 16th by Cian O' Sullivan

Canadian mobile company Mobio has released a study into mobile payments – 1,085 people from “the general North American population” responded, and gave the impression that the most important factor holding mobile payments back was security. Continue reading →

Posted in Mobile Music, mobile news, mobile security | Tagged mcommerce, mobile, mobile commerce, mobile payments, mobile security, mobio, study, survey | Leave a comment

Mobile commerce: retailers need to catch up to consumers

Published on Wednesday, August 18th by Cian O' Sullivan

New research claims that retailers have fallen behind their consumers when it comes to mobile commerce. According to the study, over 4 million people visit retail websites via mobile every month in the UK – and retailers have yet to provide a sales channel to take advantage of this. Continue reading →

Posted in mobile money, mobile news, mobile shopping | Tagged AIME, commerce, IAB, IMRG, m-commerce, mobile, mobile money, mobile retail, mobile shopping, study, survey | 2 Comments

Got kids? Then you’ll be more interested in mobile advertising

Published on Friday, August 13th by Cian O' Sullivan

A mobile marketing survey conducted by Harris Interactive has just claimed that mobile owners with children are more receptive to mobile advertising. Commissioned by Placecast, the US survey was conducted online with over 2,000 respondents. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Marketing, Mobile Stats, mobile news | Tagged advertising, harris interactive, marketing, mobile, mobile advertising, Mobile Marketing, placecast, study, survey | 3 Comments

Limited time left for mobile advertising survey: be heard!

Published on Thursday, July 22nd by Cian O' Sullivan

Time is almost up for being a part of the mobile advertising survey on GoMo News. Take the Adremixer survey to help the mobile advertising industry, and help yourself. For details and to take the survey, click here Continue reading →

Posted in Mobile Ad&Mktg, Mobile Marketing, mobile news | Tagged advertising, mobile, mobile advertising, survey | 1 Comment

Mobile abuse: teens and parents are both naughty when texting

Published on Thursday, July 15th by Cian O' Sullivan

Mobile phone maker LG has run a survey about SMS that it calls the “Text Ed Survey“. It’s designed to give parents a better idea of what it is that teenagers actually use their texts for. And it has turned up some surprising results about the parents as well! Continue reading →

Posted in LG, Mobile Messaging, Mobile Stats, mobile news | Tagged LG, mobile, mobile text, parent, sexting, SMS, survey, teens, text | 5 Comments

Take our Mobile Advertising Survey

Published on Tuesday, July 6th by Tony Dennis

In association with adremixer

Last month we announced that GoMo News and adremixer are developing a white paper on the subject of mobile marketing technology and its impact on the agency-client relationship. Continue reading →

Posted in Mobile Ad&Mktg | Tagged adremixer, mediabuyer, Mobile Agencies, survey | 2 Comments

Mobile TV: 80% of young UK residents want it

Published on Tuesday, June 1st by Cian O' Sullivan

Research results from YouGov have been seized by mobile TV company Telegent Systems. The survey-based research claims that 58% of UK residents claim they would use free-to-air mobile TV – and Telegent Systems claims that existing television broadcasting systems can be used to drive mobile TV to this audience. Continue reading →

Posted in Mobile Devices, Mobile TV, mobile news | Tagged free-to-air, mobile, mobile device, mobile phone, Mobile TV, research, survey, Telegent, tv, yougov | 1 Comment

Mobile owners survey highlights high usage as payment mechanism

Published on Friday, March 12th by Tony Dennis

Rating: BuzzCity’s approach seemingly ignores the ‘Unbanked’

The results of BuzzCity’s fifth global survey of consumer mobile behaviour are out and make very interesting reading. This report is entitled Mobile Money and basically highlights the ways mobile phones are used to buy things. Sadly, there’s no mention of person-to-person (P2P) transactions since, here in the West, we can’t envisage Banks not being involved. Continue reading →

Posted in mobile payments | Tagged buzzcity, mobile, money, P2P, person-to-person, survey, Transactions, unbanked | 1 Comment

Study shows UK and USA consumers are ready for mobile internet – but operators aren’t

Published on Thursday, February 11th by Cian O' Sullivan

Here’s an interesting survey result from mobile content experts Volantis. Over 4,000 UK and USA respondents took part in the study – and Volantis found that a huge number of them would make much more use of mobile internet features if their data plans were more generous.
Continue reading →

Posted in Mobile Operators, Mobile Web, mobile news | Tagged mobile, mobile carrier, mobile device, mobile internet, mobile network, mobile operator, mobile phone, Mobile Web, research, smartphone, study, survey, volantis | 1 Comment

Mobile analytics show Blackberry and KFC looking good

Published on Tuesday, September 8th by Cian O' Sullivan

Both Bango and BuzzCity released mobile metrics with a brand slant today. BuzzCity took a look at which brands are the most recognisable and the most popular amongst mobile Internet users, and Bango has revealed that Blackberry is seeing a huge amount of mobile browsing. Continue reading →

Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, Mobile OS, Mobile Web, mobile analytics, mobile news | Tagged bango, BlackBerry, Brands, buzzcity, mobile analytics, mobile brands, mobile device, mobile internet, mobile metrics, mobile phone, Mobile Web, smartphone, survey | Leave a comment

Young women discarding PCs in favor mobile phones for internet

Published on Friday, June 26th by Cian O' Sullivan

The Solutions Research Group has released details from a huge study on Women and Digital Life. An interesting thing came up concerning internet access. It found that mobile phones are quickly replacing computers for internet access among women from 12 to 24. Continue reading →

Posted in Analysis, Mobile Devices, Mobile Web, mobile analytics, mobile news | Tagged mobile device, mobile internet, mobile phone, mobile survey, Mobile Web, smartphone, SRG, survey | 2 Comments

Survey finds social networks and email are most popular mobile Web activities

Published on Wednesday, May 13th by Cian O' Sullivan

Webcredible has released the results of a survey about what people use their mobile device for the most, discounting voice or text. 1,132 visitors to Webcredible between February and April this year were polled. Of the respondants, over 50% of them said that they were now using their devices for at least some mobile Web [...]

Posted in Mobile Web, Social Networking, mobile news | Tagged mobile email, mobile internet, mobile social network, Mobile Web, moso, social networks, survey, webcredible | 1 Comment