Rating: Creates ScanSocial game tied into your Twitter account
It seems that Scanbuy is using the SXSW show in Austin to pump up QR codes by running a competition in conjunction with Taco Bell and Viafo. The competition is called ScanSocial and the aim is to be people scanning codes as much as possible at the show. All you have to do is scan the initial QR code (printed here) and then enter your Twitter login. Viafo’s software ensure this links to your existing Twitter profile (thanks to APIs). The system will then generate your own unique code which you need to get other participants at SXSW to scan to earn points. Continue reading →
Taco Bell and MTV have teamed to promote this year’s MTV Video Music Awards. They have partnered with the help of mobile company Scanbuy. The ScanLife QR Code has been placed on boxes and packages or Taco Bell food and branded “Big Box Remixed”. Once scanned the codes will deliver all forms of VMA content to the user. These include videos, interviews and performance footage.
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Posted in Featured, Mobile Ad&Mktg, Mobile Content, Mobile Marketing, Mobile applications, Mobile barcodes, mobile news
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Tagged Mobile Marketing, mtv, scanbuy, scanlife, Taco Bell
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Rating: Our roundup of ‘recent’ QR campaigns
When GoMo News spotted an article headed ’8 recent examples of using QR Codes for marketing and/or brand awareness’ on Socialwayne.com here, naturally, it grabbed our attention. However, on closer inspection it soon became obvious that plenty of these examples aren’t recent at all. In particular the one from the French clothing supplier, Denim Code. There are two things wrong with using Denim Code as an example: – firstly it isn’t recent, it was done back in 2007. And secondly, the 2D barcodes in question are not even QR codes, they are Metatags (See our mobile barcode 101.) So, we thought it time to give our own round-up of how 2D barcodes are being used. And to point out that the Denim Code example is always used because sex sells. Continue reading →
Posted in Featured, Mobile Ad&Mktg, Mobile Marketing, Mobile barcodes
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Tagged Alesbymail, ATM Communication, Denim Code, m-trends, metro, Mobile barcodes, mobile tag, naked ladies, QR code, Socialwayne.com, Super 8, Taco Bell
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