TESCO’S SUB £20 VX1i PARTY PHONE IS SURPRISE HIT GADGET

LONDON 11th January 2010 – Despite our love affair with the latest hi-tech gadgets, Tesco reports that its cheap and cheerful tiny ‘party phone’, the £18.99 VX1i Party Phone, is one of its best selling handsets.
Selling over 10,000 units in the two weeks leading up to the New Year, it continues to be one [...]

NEW YEARS EVE SALES OF TESCO PARTY PHONE ROCKET AS REVELLERS ANTICIPATE LOSS OF 2.6M PHONES DURING CELEBRATIONS

LONDON 31th December 2009 - Despite our love affair with the latest hi-tech gadgets, Tesco reports that a cheap and cheerful tiny ‘party phone’, the £20 VX1i Party Phone, has become the surprise best seller this Christmas and New Year. The sim free phone allows party goers to drop in their own sim card [...]

iPhone goes on sale from Tesco on Monday. So where’s the price war?

It has been all the rage to offer actual iPhone units to consumers for free, as long as they are paying a high enough monthly rate. Those that buy generous monthly quantities of texts, minutes and data can expect to walk out of the shop without paying an initial lump sum for the iPhone itself. Tesco Mobile is following along that proven path, and is claiming to have the lowest monthly payments available - 20 quid. But is it really all that great a deal?

Tesco to put iCat amongs the UK’s iPhones

Rating: Launching both versions of iPhone online and in stores
In a move which will inevitably put the cat amongst the pigeons in terms of UK pricing, Tesco Mobile has announced that intends to offer the iPhone 3G and 3GS in both Tesco Phone shops and online via Tesco Direct.
There’s no indication of pricing, yet. Nor [...]

GoMo Buzzwatch: Tesco hopes to attract mobile app developers with API

Tesco is releasing an API to give mobile developers access to its back catalogues. And not just grocery catalogues, but information on customer preferences and purchase history, extended information on goods and products, and even some “check-out” functions. The multi-national hopes to attract third-party developers to create user-friendly mobile applications.

Tesco Mobile has failed to perform in Ireland

Tesco and mobile operator O2 launched Tesco Mobile in Ireland as a joint-venture in 2007. The two companies put up a total of €11 million between them at the time - and €8.5 million of this has been spent. But accounts lodged at the end of last year showed a deficit of €7.3 million

Tesco gives away free laptops to get people on mobile broadband

Tesco today announced that customers can purchase laptops and mobile broadband as part of a bundle through its www.tescocontractmobilephones.com site. As part of the introduction, customers will be able to pick up the actual laptops for free. The only cost currently incurred is the monthly fee for the mobile broadband. But  it should go without [...]

Tesco WAP mobile advertising

Tesco Mobile attracted 300,000 visitors in December and is now sending out media packs to offer advertising on the portal.

4th Screen Advertising served some adverts on portal during a trial earlier on and shock horror found 60% female usage! What a surprise!
Also click through rates of 3 to 7 percent.
What we think?
Finally some more realistic click through [...]

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