Tag Archives: twitter
Twitters unveils new app to help advertisers target its 200m users
Aims to boost revenues as it prepares for 2014 flotation
Twitter has developed a new app allowing advertisers to automate and manage their campaigns across the social networking site for the first time. The development follows in the footsteps of Facebook which introduced a similar app in 2010, with Twitter testing the water by signing up five initial partners that oversee social media advertising purchases for large multinationals. Continue reading
Guest Post: 3 ways that you can use Twitter as a collaboration tool inside your organisation
by Vanessa Parks, freelance analyst and writer
It would be an understatement to say that Twitter is a large social network. It is in fact one of the largest and most actively used social networks of today. Everyone knows that Twitter offers a means for engaging in social interactions and is also a good place to find entertainment, news updates and much more information. Less known, however, is the fact that it is also equipped with tools for the development of businesses, groups and organizational. It offers tools built for engagement, the purpose of which is effective collaboration. Below I discuss three ways that Twitter can help you collaborate in effectively as in your organisation or group. Continue reading
Guest Post: Getting the best connexions from LinkedIn
by Maria Elena Duron, chief engagement officer with Buzz2bucks
B2B marketers are constantly on the lookout for different ways to improve and enhance their social media presence, and one of the best places to improve it is through LinkedIn. Several B2B companies have already seen success through the help of this social networking site by opening company pages as well as running industry groups. LinkedIn is well known for being a very powerful place for businesses everywhere, as it allows business folk around the world to connect with each other in a professional manner. Meeting various business folk from all parts of the world who are in the same line of business as you used to be simply impossible, but with the help of LinkedIn, one is able to meet all the relevant people he or she needs. Continue reading
Posted in Social Networking, twitter
Tagged brandchat, Buzz2bucks, LinkedIn, Maria Elena Duron, twitter
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BlackBerry tumbles out of UK’s Coolest Brand list
Rating: No surprises as Apple claims Top Slot
RIM’s woes continue as its BlackBerry brand tumbled out of the CoolBrands survey this year [2012]. Adding insult to injury, Apple has knocked Aston Martin from its spot at the top to claim the title of UK’s coolest brand for 2012/13. Almost half the list is made up of technology and media brands (45 per cent), compared with just one quarter (25 per cent) last year [2011]. A record amount of online brands made the Top 20 – highlighting how important connecting and communicating online has become. Significantly, Facebook did not feature in this year’s top 20, either. Even Harley-Davidson and Ferrari didn’t make the list. Neither did Nintendo or PlayStation. Continue reading
Posted in Apple, BlackBerry, Facebook
Tagged Apple, BlackBerry, CoolBrands, Facebook, google, RIM, skype, Stephen Cheliotis, twitter, youtube
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Video ad friendly Overblog platform launches into UK
Rating: Gives bloggers the chance to monetise their content
Claiming to be the Number One blogging platform in Europe, Overblog, has now launch of its new platform into the UK. The idea behind Overblog is that it brings together the fragmented social postings of bloggers into a single live stream. Significantly, there are many aspects of Overblog that are entirely mobile friendly. For example, Overblog supports live video streaming from your mobile phone. The major incentive for bloggers to migrate to the Overblog platform, however, seems to be the chance to monetise their content. This facility has been made pssible by a merger between Overblog and Ebuzzing – a leader in social video advertising back in 2010. Continue reading
USA’s National CineMedia upgrades its CinemaSync
Rating: Sadly it appears to only be available in the USA
National CineMedia (NCM) has recently upgraded its CinemaSync mobile technology. The company also plans to syndicate CinemaSync to other film and entertainment apps, allowing more film goers to interact with the cinema experience in a whole new way. NCM’s ‘Film Night Out with CinemaSync’ app is available for both Android and iOS but sadly appears restricted to the US market so GoMobile News couldn’t test it. To date the app appears to have had over 1.2 million downloads. The app is designed to bring the entire cinema experience to life via smartphones. Continue reading
Posted in Mobile Content, Mobile applications, android, iOS, sprint nextel
Tagged cinema, CinemaSync, Facebook, film goers, Film Night Out, foursquare, GetGlue, Ken Venturi, national cinemedia, twitter
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Operators have love/hate relationship with Facebook
Rating: Facebook could turn operators into digital drug mules
Ever since Evan Williams, Twitter’s CEO, gave a keynote speech at the Mobile World Congress 2011, we’ve always though that mobile network operators have an ambivalent attitude towards ‘disruptive’ technologies. Surely ‘tweets’ displace SMS traffic? Now Facebook is coming increasingly under the spotlight. According to its pre-IPO filing, Facebook now has more than 400 million users accessing the service on mobile devices, which is up from 70 million three years ago. These figures confirm that Facebook is now the dominant social networking ecosystem on the move as well as on the desktop. But what are the network operators getting out of this? Facebook’s ‘over-the-top’ (OTT) business model is creating significant strategic and revenue risks for mobile operators, according to Magister Advisors. Yet research carried out by Socialbakers shows that brands like Vodafone are benefitting significantly from interaction with users on Facebook. Continue reading
Posted in Facebook, Social Networking, Vodafone
Tagged Evan Williams, Facebook, Jan Rezab, Magister Advisors, Socialbakers, twitter, Victor Basta
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PlayBook OS 2.0 will boast Android app player
Rating: Questionmark over whether such apps can run RIM served ads
Almost as a throwaway, in the full description on what you can expect to find in the latest release of The PlayBook OS (version 2.0) from RIM, there’s a line simply reads, “Support for Android applications.” (See here). How understated is that? RIM’s gone to all the trouble of getting QNX to work on its tablet, then it casually mentions the device should be able to run Android apps. In our book that’s a major selling point. Anyway, the smart money is on most PlayBook owners using the facility to run free Android games. The guys over at GigaOm have been trying to think this own through. They’ve come to the impression that an Android game running on the PlayBook should be able to run regular ads but won’t have access to ads that RIM normally serves up to BlackBerry owners. Then there’s the question of in-app purchasing. GoMobile News thinks the answer is for readers to upgrade and let us know. Continue reading
Posted in BlackBerry, Mobile Ad&Mktg, Mobile OS, RIM, android
Tagged ads, android, BlackBerry, Facebook, in-app purchasing, LinkedIn, RIM, twitter, v 2.0
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Will the Chinese Twitter become more popular than English Twitter?
A friend of mine, who came from China years ago, has started her own fashion related business. She complains that she has to post the same content for twice on English social web sites (FB and Twitter) and Chinese ones. Some of you may know that the Chinese government still bans Twitter and Facebook in [...]
Posted in Mobile Marketing, mobile news
Tagged ban, Chinese, gomonews, marketing, media, Sina Weibo, social, twitter, web
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O2 Launches Twitter MMS in the UK
Press release
O2 has announced that it has joined forces with Twitter to make it even easier for its customers to share photos from their mobiles via Twitter. As of September 21st [2011], O2 customers can upload and share photos with their Twitter followers simply by sending them via MMS to a shortcode. Continue reading
Posted in Mobile Messaging, Press Release
Tagged bluevia, MMS, o2, telefonica, twitter
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Social media apps could be a mobile phone’s greatest asset
Rating: New research from InSites Consulting confirms Brits hooked on it
A study carried out on behalf of InSites Consulting has found that some 73 per cent of the UK’s population now use social media sites – which equates to some 37 million people. Facebook is the most popular – proving the wisdom behind Vodafone’s launching of the 555 Blue handset (see our previous story here). The findings have been linked to recent remarks made by Nikki Moore, founder of girlgeekchic.com, who suggested that the attraction of being able to access social media sites on the go has made smartphones more desirable. But emphasising support for Facebook might be the wrong tack – maybe it should be Twitter instead. While to gain an advantage over rivals, handsets shipped in the UK, handsets should have a Linked-In app built-in Continue reading
Posted in Facebook, Social Networking, Vodafone, twitter
Tagged 555, Facebook, girlgeekchic, InSites Consulting, Linked-In, Nikki Moore, Steven Van Belleghem, twitter, Vodafone
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Review: Poptuit puts all your eggs into one app basket
Rating: All forms of interacting with friends in one place
One of the greatest benefits to owning a smartphone is that it puts all the forms of communications you use inside a single device. The list includes social networks like Facebook and Twitter plus emails and instant messaging (IM). The one device is also a cameraphone so this means you can have all your telephone contacts, text messaging and photos in a single place, too. (You can’t do that with a PC). The only snag is that moving between all of these forms of communication can be a pain. Which is where Poptuit for Android from Apptera comes in. It pulls all the different forms of interacting you have with your friends/family/colleagues (actually the top 3 of them) into a single application. This can prove immensely powerful. You can see immediately if you have called somebody or if you last form of contact was actually a text/SMS. The only sad part is that this app is still in beta. Continue reading
