Tag Archives: unilever

Unilever heads EUR 10 million round in mobile marketing company Brandtone

Published on Monday, August 22nd by Bena Roberts

According to Business and Leadership magazine Brandtone a mobile marketing company based in Ireland has received EUR 10 million in funding. The funding comes from Unilever and includes Belgian firm Verlinvest, Vision Private Equity and Enterprise Ireland.
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Posted in Mobile Ad&Mktg, Mobile Agencies, Mobile Marketing, mobile news, mobile voice | Tagged , , , | Leave a comment

Mobile advertising and marketing hot news: Pepsi, Augmented Reality and iAd

Published on Friday, November 26th by Cian O' Sullivan

Welcome to the Friday round-up of the hottest mobile marketing and advertising stories from GoMo News! Mobile marketing from Pepsi wins international award; the GSMA launches Augmented Reality ads; Unilever announces Europe and Asia launches with Apple through iAd; and more… Continue reading →

Posted in Apple, Mobile Ad&Mktg, Mobile Marketing, mobile news | Tagged , , , , , , , , , , , , , , | 2 Comments

Mobile advertising and marketing hot news: iAds, SMS and more

Published on Monday, July 12th by Cian O' Sullivan

Welcome to our Monday Morning round-up of the hottest news and links in mobile marketing and advertising, here on GoMo News. There are ups and downs for Apple’s iAds; mobile advertising continues to show huge growth; multiple SMS campaigns launch; and more… Continue reading →

Posted in Apple, Mobile Ad&Mktg, Mobile Marketing, mobile news | Tagged , , , , , , , , , | 3 Comments

Mobile advertising and marketing hot topics: iPad, iAds, Flash and MTV

Published on Tuesday, June 8th by Cian O' Sullivan

This has been a busy week in mobile marketing and advertising. Our hot stories round up covers Flash on the iPad; the buzz around iAds; Yahoo! kicking Flash; MTV going mobile and more… Continue reading →

Posted in Apple, Mobile Ad&Mktg, Mobile Marketing, Mobile Web, Mobile applications, NTT DoCoMo, mobile news | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

More mobile advertising and gaming, as Unilever teams with EA Mobile

Published on Tuesday, July 14th by Cian O' Sullivan

pot-noodleDirectly after yesterdays Nissan announcement EA Mobile and Unilever are teaming up to push both mobile advertising and mobile gaming. EA has provided Unilever with a selection of mobile games that it can give away for free with Pot Noodles. Hmmmm… I actually want some Pot Noodles now.
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Posted in Games, Mobile Ad&Mktg, Mobile Content, Mobile Web, mobile news | Tagged , , , , , , , , | Leave a comment

Unilever trials mobile coupon solutions and hails it as the “Holy Grail”

Published on Monday, June 1st by Bena Roberts

I don’t often laugh when I read the Wall Street Jornal–but when the marketing director at Unilever Marc Shaw states that barcodes and coupons have been a “Holy Grail thing that people have been trying to figure out”.
One can not help but snigger.
Why?
Well in all reality mobile codes, barcodes, coupons are a no brainer – [...]

Posted in Mobile Content, Mobile Marketing, Mobile applications, Mobile barcodes | Tagged , , , , , | 1 Comment

Mobile Advertising: Unilever teen campaign in Brazil with Nokia Interactive

Published on Thursday, August 14th by Bena Roberts

I don’t know much about Brazil (apart from the fact that it is hot). I know even less about Seda Shampoo– but my knowledge is slowly but surely increasing. Mobile Advertising is educational!

Why?
Well I just read a case study from Unilever and Nokia Interactive.
What happened?
Nokia Interactive had to raise brand awareness of Seda Shampoo (Sunsilk) [...]

Posted in Featured, Mobile Ad&Mktg, Mobile Agencies, Mobile applications | Tagged , , , , | 1 Comment