Paris Hilton mobile advertising campaign hits TV, SMS, WAP & Twitter

Mobile savvy celeb Paris Hilton is launching a new range of hair and beauty products called ‘huge’. HairTech International is the actual product provider here, and it has announced that it is working with mobile marketing powerhouse Velti to develop the mobile branch of the campaign.
What’s the campaign?

It’s an opt-in campaign that works through a [...]

UK charities combine to offer free £1 voucher through Velti

Rating: All kids want for Xmas is mobile top-up and condoms
Mobile phone credit and condoms are all you need to have fun as a teenager. That’s the conclusion reached by two charities working in the UK – Brook (sex advice) and Drinkaware (alcohol advice). So they’re giving out £1 free top-ups through Velti.
The top-ups have [...]

Quick Mobile Marketing Forum Update

I am having a better than anticipated day at the Mobile Marketing Forum. OK. Two presentations were poor –but the others (even the ones with regurgitated content) were good.

Indian Mobile Advertising Company MKhoj rebrands to InMobi and starts fighting for European market share

Europe is a vital, exciting and high-value market for mobile advertising. Over the past year AdMob has strengthened its presence in the UK; BuzzCity has set up in Paris; Adfonic has launched in the UK. On top of that 3rd Screen, Nokia Ads and Yahoo are all strategically placed in London, Berlin or Hamburg to capture Europe.

Velti tempts footie fans with chance to meet Ronaldo for mobile charity campaign

Mobile marketer Velti is working with the Peace Cup to try and drive charity via SMS. Some of the worlds top footballers, including Cristiano Ronaldo, will be participating in the tournament. Velti will be entering fans who donate to charity via SMS into a competition to meet the star players, get VIP tickets and signed memorabilia.

Mobile Advertsing: Velti revenue up on Telefonica deal

An interesting article in Reuters today about Velti made me take a closer look at the company and create a quick SWOT analysis (see below).

Leading developers from across mobile entertainment use DeviceAnywhere

DeviceAnywhere sent a wonderfully self-serving release out today, about leading developers that are using it’s application testing platform. Mobile search company Taptu, mobile games developer Twistbox Entertainment, and mobile marketing and advertising company Velti are all leaders in their industries - and they’re all using DeviceAnywhere to bring their product to market sooner.

It’s been quite a wait, but Velti and HT Media finally ready to launch mobile ad campaign

It’s been half a year since we reported on the joint-venture between Velti and India’s second largest media group, HT Media. HT has now revealed that the JV will finally be ready to launch it’s first mobile advertising campaign in about a month.

According to MediaNama the delay has been because of problems tying up deals [...]

Mobile advertiser Velti strides into the US market with purchase of Ad Infuse

 
The announcement from Velti today that it has bought Ad Infuse top to bottom heralds the creation of a mobile advertising “super-group.” Velti has been a powerful mobile advertiser for many years now. But while it’s presence in many markets was indisputable, it had yet to make significant inroads into the US. That could change [...]

Blyk and Velti push the envelope on mobile messaging advertising

Rating: Targetted multimedia content to be delivered by text
Ad funded mobile network Blyk has been growing in scary leaps over the year since it set up in the UK. It seems to have been watching what its user base of 200,000 has been up to, because it’s just announced that targeting messaging is the advertising [...]

Mobile marketing company Velti move into Indian market with HT Media

Rating: Joint venture will run advertising campaigns with mobile and traditional media
The latest company moving into Indias booming mobile market is advertising and marketing firm Velti. They offer software platforms, applications and services for operators in mobile advertising, and they’ve just announced a joint venture with India’s second largest media group, HT Media.

HT Media have [...]

Velti’s Paul Cheng on 4Info and Mobile Advertising

Successful mobile marketing in the UK rests on rewards

Nearly 50% of Millennials want to receive promos on their mobiles
London, UK: New research commissioned by Velti, a leader in mobile marketing technology and services, revealed that 79% of UK consumers believe the growth of mobile advertising is inevitable. The survey, which polled more than 1,600 UK mobile phone users about their usage habits, showed [...]

Velti and Vantrix = Ad supported Video

Rating: is mobile just a second rate TV?
They say: Velti, the mobile advertising services company have teamed up with Vantrix, a mobile content delivery company to offer broadcast ad-supported video to mobile devices. Velti will be able to stream or provide on demand ad-supported video content on mobile internet sites to a vast array of [...]

Velti Mobile Marketing and Mobile Advertising Platform

When I went into the meeting with Clare Grant Director or Marketing at Velti, my feet were killing me and we had to walk a long way to get to their seating area. I needed sugar and the huge chocolate chip cookies made me smile as I entered the room.
I munched, whilst Clare took me [...]

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