Tag Archives: Velti

Messaging specialist Acision strengthens its management team

Company has a clear aim to keep its eye on fast -moving OTT developments

It seems that mobile messaging specialist, Acision has decided to boost its management team with two new appointments. Matt Cockett has taken on the position of executive vp for enterprise services. with Acision. Prior to this Matt had held the role of group commercial director at the Mobile Interactive Group (MIG) which has since been acquired by Velti. The other appointment is Jim Saunders who has joined Acision as its new executive vp for Engineering (formerly the R&D unit). These appointments come off the back of the recently announced new CEO, Adolfo Hernandez. Continue reading

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Warply makes two strategic new hires – Kartik Ram & Sixto Arias

Rating: Mobile marketing startup plotting rapid international expansion

Mobile marketing startup, Warply, has hired two leading mobile industry figures – Kartik Ram and Sixto Arias. The new appointments come right at the conclusion of Warply’s first year of operation for and at a moment when an plan of international expansion is being implemented. Kartik Ram will join the company as director of sales for the United States and Asia and Sixto Arias has been appointed as a key advisor. Ram joins Warply from Adfonic, one of the world’s largest mobile advertising networks. Arias brings his wealth of experience to the company having founded the Mobile Marketing Association in Spain. Continue reading

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Velti powered campaign for C4 sees 360,000 mobile interactions

Rating: has now worked with every UK terrestrial broadcaster

Velti is celebrating the fact that its recent partnership with Channel 4 marks means that it has now worked with every major UK terrestrial broadcaster. Velti partnered with Cancer Research UK and the Channel 4 TV station to raise money through mobile donations for the live ‘Stand Up To Cancer‘ telethon back in October [2012]. The event garnered over 360,000 mobile interactions and Velti claims it demonstrates just how successful the mobile channel is working in tandem with a national broadcast campaign. Continue reading

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Cancer Research UK and Channel 4 team up with Velti to fundraise through mobile donations during Stand Up to Cancer campaign

Campaign produces over 360,000 mobile interactions, demonstrating continued success with mobile and broadcast

Press release

December 19th 2012. Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, worked with Cancer Research UK and Channel 4 to raise money through mobile donations for the live ‘Stand Up To Cancer‘  telethon in October [2012]. Providing a convenient method to engage viewers, Velti’s technology platform enabled the public to make £5 and £10 donations directly from their mobile device, garnering over 360,000 mobile interactions and demonstrating how successful the mobile channel is in tandem with a national broadcast campaign. Continue reading

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LoopMe Media introduces a new mobile ad format – the ad inbox

Radical new concept will increase advertising revenues by making ads more transparent, immersive and sharable

Press release

October 25th 2012. LoopMe Media has launched a new mobile ad format – a dedicated ad ‘inbox’ that consumers can click to reveal a choice of offers, apps, promotions and branded experiences in one place. The solution has been developed to address familiar problems for app developers and publishers, who need to raise revenue from advertising but find that most ad formats are intrusive, not optimised for phones or tablets, or take users away from their apps. Continue reading

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UK seminar to examine benefits of mobile operator payments

Rating: 50 Shades of revenue, apparently

The Association for Interactive Media & Entertainment (AIME) is holding one of its knowledge & networking seminars – this one is entitled, ‘Mobile operator payments’. It is rather cheekily billed as ’50 Shades of Revenue… from mobile payments’ [if you get the reference to the book] or ‘How mobile operator-billed payments can drive new sales and increase revenues … in ways you can only fantasise about! The seminar is run in association with in association with sponsors Velti, ImpulsePay and SNR Denton. The organisers say that mobile is opening a bridge between the physical and digital worlds since mobile devices are in everyone’s pockets. The seminar will look at whether it be proven that charging Internet-discovered, electronic goods, games, apps and other entertainment services to the mobile phone bill, is a good idea for digital merchants? And, more importantly, is it an idea that will increase mobile revenues? The seminar takes place later in this month [October 23rd 2012] at the offices of SNR Denton in London. More details here . Continue reading

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Guest Post: Total Mobile – taking a holistic approach to mobile marketing

by Matt Cockett, vp for sales with Velti UK

As smartphone penetration continues to climb, the use of mobile devices of all kinds is creating an enormous opportunity for brands and marketers to reach directly into the pocket of consumers. This trend means that the mobile channel is increasingly central to any branded communications strategy – given its real-time results and relevance across multiple delivery formats. It offers the full breadth of options open to marketers within a single handset spanning messaging, email, social networking and in-app notifications – all accessible on the go. Crucially, mobile is also measurable, making it the perfect technology platform from which to manage a customer relationship. Continue reading

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Apple still hanging onto its mobile ads lead says Velti

Rating: Publishers may reduce time lag twixt iOS and Android app releases

Velti has been mining data from the mobile advertising it aggregates across over 40 ad networks. Figures for its July ‘State of Mobile Advertising’ report, show that Apple’s share of the smartphone and tablet sector is holding up against Android.
Apple devices currently claim 58 per cent of total in-app ad impressions, for example. However, its share is slipping arguably because Apple fanboys are awaiting the launch of the iPhone 5 next month [September 2012]. As Krishna Subramanian, CMO with Velti, points out, “We should also bear in mind that figures from IDC have indicated that 68 per cent of all smartphones shipped in 2012 have been Android models.” Continue reading

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Velti wins major gong for mobile advertising

Rating: Won its category in Future Mobile Awards from Juniper

The winners of six ‘Future Mobile Awards’ were announced this week [June 18th 2012] as given by the awards’ sponsor – UK based research and analyst company, Juniper Research. The important award for mobile advertising was won this year by Greece’s Velti. Also highly commended in this category were inMobi and Millenial Media. The Future Mobile Awards are given to companies that Juniper believes have made significant progress within their sector during the previous year, and are now poised to make considerable market impact in the future. Continue reading

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StrongMail partners with mobile marketing leader Velti

StrongMail to enhance its cross-channel capabilities via integration with
Velti’s technology platform for mobile campaigns and two-way messaging

Press release

May 23rd 2012 ­ StrongMail, a leading provider of digital marketing solutions for email, mobile and social media engagement, have announced a strategic partnership with Velti, the leading global provider of mobile marketing and advertising technology. As part of the partnership, StrongMail will enhance its cross-channel capabilities by integrating Velti’s advanced mobile marketing platform into Message Studio, StrongMail’s flagship campaign management solution. Continue reading

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Cannes Mobile Day – Deconstructing Mobile

[ June 19, 2012; 3:30 pm to 4:30 pm. ] Cannes Mobile Day Speaking Panel – Deconstructing Mobile @ 59th Cannes Lions International Festival of Creativity

June 19th 2012 3.30 pm – 4.30 pm
Cannes, France
www.canneslions.com

As the consumer communications landscape continues to be dominated by mobile devices, mobile marketing is predicted to be one of the highest growth media platforms to ever exist. Hear from mobile marketing leaders on their vision for how the mobile channel will evolve in the next 3-5 years and what this means for marketers. Also discover ways to navigate this complicated and diverse ecosystem to best leverage the power of the channel. Continue reading

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The MMA mobile circus comes to town

The Mobile Marketing Association and Velti bring the Mobile Circus to town to coincide with mobile’s debut at 59th Cannes Lions International Festival of Creativity, June 17th 23rd 2012

Press release

May 14th 2012. The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together have announced that the Mobile Circus is coming to town. A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity – the premier international advertising event – the week of June 17th-23rd 2012. Continue reading

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The facts behind user privacy according to Mobclix

Rating: Advertising network issues resolute rebuttal to Channel 4 show

Velti/Mobclix has respond to a story that ran on the UK’s Channel 4 News sounding a privacy alarm on Android apps sharing personal data with advertisers and alluding to the possibility that Mobclix facilitates the storage of private user data. The TV programme provided the basis for this earlier GoMo News story. Mobclix points out that the entire programme only suggests that it’s ‘possible‘ for all kinds of bad things to happen with user data on mobile devices, specifically when users download apps that use networks to target advertising. The reporter cites no actual evidence that a network indeed is compromising user privacy in this way. Continue reading

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Amazing Velti and Diffusion Blender – full of mobile operators!

We had an amazing GoMo News blender last night at Marmalade in Barcelona.  For the first time ever, we had more mobile operators arrive than brands and agencies and start-ups!
This has never happened before!  We represented nearly every country with the Telefonica global team, DoCoMo, Orange, Everything Everywhere, T-Mobile, T-Ventures and O2.
I was happy – [...]

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See you in Barcelona! Plus Sponsor – Velti, Mach, Lumata, Smart Ad Server, Diffusion PR and Aspire Mobile thank-you

I would like to thank our AMAZING Sponsors – Velti, MACH, Lumata, Diffusion PR, Aspire-Mobile and Smart Ad Server. Continue reading

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