Babelgum scores film start video content

Rating: Reverse Shot to provide its [ahem] curate content

Fast becoming a giant in the provision of video content for the mobile sector, Babelgum has scored another impressive tie up – this time with online film criticism site – Reverse Shot. These gys are so trendy that the verb they use for creation – ‘curated’ - isn’t even in the dictionary yet.

MEF claims credit for 2009’s trends

Rating: Some of its 2010 predictions are a tad obscure
Inevitably at this time of year, predictions for 2010 are two a penny. But the Mobile Entertainment Forum (MEF) takes the genre one step further. Not content with saying what will happen next,  it claims the glory for 2009’s triumphs.
Apparently for 2009, the MEF predicted that, [...]

Need content to advertise on? Yahoo! and GroupM join forces for brand ads

Huge media company GroupM has announced a tie-up with Yahoo! for a big digital advertising push. The deal would see the companies sell branding to be stuck into original video content from Yahoo!

GoMo 1-to-1 at CTIA: mobile video ringtones with Vringo

Ringtones are seen as pretty passé in a lot of quarters, as far as content goes. But Vringo is attempting to combine ringtones, video and social aspects in an app that makes ringtones relevant again. I got a demo from Josh Shabtai, Vringo VP of Marketing, outside the GoMo News Blender at CTIA last night. Also, they kindly provided a special offer for GoMo News.

Breaking mobile devices with Nokia

Here’s the first of the GoMo videos recorded at CTIA. Nokia took a bus load of journalists out to see their offices in San Diego on the day before CTIA officially begins. The press event was kept quite hush-hush - and turned out to be a walk through their physical device testing labs.

New on-demand video service from Ripcode offers efficient streaming to certain video handsets

Rating: On-Demand Transcoding provides streaming conversion for mobile videos
A real problem with video on mobile handsets has been that it requires a broad spectrum of encoders to make sure it works on every device. A video provider has to store the different encoded versions on-site to make sure that a user can view it regardless [...]

Major break for video ringtones launches in Turkey

Rating: Vringo signs crucial deal with Avea
In answer to critics who’ve said that video ringtones cannot be monetarised, Vringo  has just announced a deal with Turkish operator, Avea. It’s aimed directly at the youth market.
The pair claim it is the first carrier-led video ringtone subscription model. Avea will be offering the service via its Patlican [...]

The Filter - An intelligent, interactive portal for Music, Films and Web Video.

Rating: Yeah I know I like that artist, I already told you that!
True Social Networking works not because its been called Social Networking by some PR company or a tech company who have no other angle but to call their application a social networking one to raise VC.
Social Networking works for me because I [...]

Mobile Advertising: GoldSpot gets hot deal with Denuo a Publicis Company

GoldSpot Media is powering dynamic ad-insertion for mobile TV and video is partnering with Denuo
Denuo?
Denuo is a marketing and media futures practice. Which means that it studies consumer behaviour and motivation for uptake of new media services.

In this case the service is TV and Video GoldSpot and Denuo will focus on enhancing the existing services on [...]

Update your social sites and your virtual life via your mobile device with CellSpin.

Rating: I’m spinning around, move out of my way…
If your a social networking junkie like me and can’t keep off Facebook or my bands new Myspace page (yes, what’s that..yes I know its boring..well it is myspace after all!!) then this added feature to CellSpin might be for you. CellSpin is a rich media sharing [...]

Veveo launches vtap video search via Sony Ericsson

A new video search service aimed at Sony Ericsson mobile phone owners called vtap has just been launched by Veveo. This video search facility is specifically tailored for handset users by requiring the minimum of keystroke input.
vtap also maintains a continually updated index of over150 million web videos.The service will be offered free via Sony [...]

Mobile Search news round-up

A quick round-up of stories on Mobile Search spied on the web that you might have missed.
• Altsearchengines.com has a piece on GET, a SMS mobile search service by Thumplay that allows users to find and purchase ringtones, games, videos and wallpapers. The end user can text the word “Get” plus any artist or song [...]

Chat with Rogers Wireless VP Content Michael Allen

I bumped in to Michael Allen at the QuickPlay event last night. He introduced himself and I declared, I knew very very little about Rogers. I said, I knew of a mobile search deployment and that was it.

Yikes. Michael Allen rolled up his sleeves – put his hand in his pocket and pulled out a [...]

Video ad boredom threshold is sub 30 seconds

Rating: Mywaves’ findings on mobile video ad pre-roll
An in-house study by Mywaves has found that consumers aren’t as tolerant of  a pre-roll advertisement  format as long as 30 seconds.
Consequently, the mobile video specialist has founded a new production group to shrink clients’ existing pre-rolls so they better suit the mobile video platform Mywaves offers.

Mywaves tracked [...]

OnSurf™ brings mobile advertising technology to mobile video

Surf communication Solutions has launched OnSurf a new multimedia platform for adding rich media mobile advertising and streaming video.

How?
Apparently this is a transcoding solution that enables insertion and a platform to monetise the streaming content.
What?
Basically the adverts are pushed in real time to multiple content streams. Allowing mid-stream content insertion and advertisements. So there is [...]

Mobile News for Leaders