Mobile Operators USA: Sprint buys Virgin and Touch Pro2 comes to T-Mobile

Two mobile operator stories from the US leap out today. First, Sprint Nextel has announced it will be buying the rest of Virgin Mobile USA (it already owns 13%), and T-Mobile will soon be carrying the much-anticipated HTC Touch Pro2.

Virgin Mobile USA launches new Britney Spears campaign - but does endorsement work on mobile?

Virgin Mobile USA has launched it’s new “Take Advantage” campaign, informing customers of greater control over their mobile billing and costs. It’s also taking advantage of the Virgin sponsorship of Britney Spears new “Circus” tour, to integrate her into the campaign.
The theme for the campaign is that Virgin is encouraging customers to take advantage of [...]

Virgin Mobile USA debuts the new Ocean 2 from Helio

Virgin Mobile USA has chosen the new Helio Ocean 2 as the first contract 3G handset for 2009. The Ocean 2 (a follow up to 2007s Ocean) maintains the tech-heavy specs of the original handest, as well as the distinctive dual-slide function. But the Ocean 2 is slimmer, easier to use, and has a slew [...]

Preliminary metrics report from Virgin Mobile USA shows good customer acquisition

Virgin Mobile USA today announced some key metrics for the three months and full year ended December 31, 2008:
- Fourth quarter net customer additions were approximately 216,000 with churn for the fourth quarter 2008 of 4.8%, as the Company saw a benefit from consumers looking for value in a challenging economic environment.
- Virgin Mobile USA [...]

Mobile Lounge Comes to Virgin Mobile USA Mobile Phones

WARREN, N.J., Dec. 4 /PRNewswire-FirstCall/ — Virgin Mobile USA announced today the official launch of two new first-of-a-kind features designed to empower its prepaid and postpaid customers with the latest mobile social networking technology. These new initiatives, both available at no additional cost beyond normal internet access charges, offer Virgin Mobile USA customers new and [...]

Virgin Mobile USA buys 200,000 users

According to the Financial Times Virgin Mobile USA is set to buy Helio, the US mobile business of South Korean Communications company SK Telecom.
The 200,000 pay monthly customers with Helio will be merged into Virgin’s 5.1 million Pay as You Go Customers and the Helio brand dissolved.
SK Telecom will also invest a nominal sum [...]

Virgin Mobile USA launches New Totally Unlimited for USD 79.99

No contract.  No credit card required! Virgin Mobile USA has gone mad and launched a new “unlimited nationwide” tariff for USD 79.99. This is about GBP 40.

From the press release
“’Totally Unlimited’ for 79.99 per month is simply a better value than postpaid plans offer,” said Bob Stohrer, Chief Marketing Officer of Virgin Mobile USA . [...]

Virgin Mobile USA New Tariff Plan without Annual Contracts

Virgin Mobile USA has unveiled a host of new Monthly and Pay As You Go Plans Without Annual Contracts that offer consumers even better value and more flexibility.  Information about the new plans — with clear comparisons to the competition – is online at www.virginmobileusa.com and materials are currently rolling out across Virgin Mobile’s retail [...]

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