Rating: Most mobile campaigns link to video
A survey of the Top 100 US magazines (by circulation) carried out by Nellymoser has found that the use of some kind of 2D barcode is almost universal. The percentage of magazines with at least one such code went from 78 per cent in Q1 2011 to 99 per cent in Q1 2012. Marketers overwhelmingly favoured QR codes over other types of 2D codes with a share of over 80 per cent. Significantly, Microsoft Tag held a 14 per cent share with other types of codes (SpyderLynk SnapTag, Digimarc watermark) having only a 6 per cent market share. GoMobile News is unsure if Microsoft would have such a share globally. Interestingly most codes pointed to a video of some kind. Continue reading →
Posted in Microsoft, Mobile Ad&Mktg, Mobile barcodes
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Tagged 2D Barcodes, Digimarc, Microsoft, nellymoser, QR codes, Roger Matus, SnapTag, SpyderLynk, tag, watermark
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