Sick of waiting for true internet TV? X-factor drives traffic to the mobile web

As we all know, there is no better way to shut your mind down completely after a long day than to sit in front of the TV. It’s a completely passive activity. But the ultimate TV dream seems to be in transforming it to an active pastime, where the user can pull in information they want along with what the TV is pushing on them. Making TV as interactive as the internet makes watching TV all that more addictive and appealing. Digital TV is one way of accomplishing this, but proper infrastructure for that isn’t in place yet. Touchscreen tablets like the CrunchP.. uh, JooJoo are another, and that area has its own problems. But as stats from Novarra are showing, while we’re waiting for those technologies to mature, mobile internet is filling the gap very nicely.

Namco Bandai The X Factor 2008- The Mobile Game

In Ireland last week I was in a bookshop and the girls working there were talking about the X Factor. The conversation went like this.
“I had a really wild night last night”.

“Really? Where did you go?
“Name of place in Dublin”
“What did you do?”
“I stayed in to watch the X-Factor”
“OMG. Don’t tell me. I have it [...]

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