Yahoo! gets a mobile makeover

In 2009, Yahoo! launched a new homepage and its first ever global brand campaign – all reinforcing Yahoo!’s vision to be the centre of people’s online lives. Yahoo! also launched its new mobile homepage this year, (http://m.yahoo.com ), which seamlessly integrates the Yahoo! experience across PC and mobile. Yahoo! continues to set industry standards with [...]

Yahoo! sexes up the mobile homepage but why isnt it enough?

m.yahoo.com has improved. It has more personalisation, 3x more hits and a reach of 35 million unique users per month (US only).

Yahoo and Microsoft deal has bite and mobile has potential too

If you look at Google’s domination in the search space; the deal between Microsoft and Yahoo! looks like necessary action. It will be approved because it has to be. Google is a cartel in the online world and more completion and choice is necessary.

m.yahoo.com new mobile site on iPhone reviewed

As many of you know, I am British but I live in Germany. This was my first hiccup with the new mobile yahoo page when I called it up on my iPhone.

Yahoo! Mobile Cricket services for the Ashes and new Yahoo Mobile BETA site

Yahoo has announced the availability of Ashes mobile content for the upcoming tour. With scores, news and updates easily searchable via Yahoo! oneSearch, it is a must-have for cricket fans ahead of the Ashes. Wicket by wicket, run by run, Yahoo! Mobile will allow the Barmy Army and casual watchers alike to stay up-to-date with the latest tour news.

Yahoo extends mobile experience on 400 devices and in nine new countries

Yahoo! Mobile experience is now available in nine additional countries and 100 more devices worldwide. Providing an open and highly-personalized starting point to the Internet on both the mobile Web and as an Apple(R) iPhone app, Yahoo! Mobile enables consumers to discover, stay connected and stay informed through their mobile devices. Yahoo! Mobile is now [...]

Marc Davis Chief Scientist Yahoo Mobile at CTIA 2009

I have been doing a lot of interviews here at CTIA Wireless in Vegas but its not very often I hear something about mobile advertising that I simply love.
This happened during a marathan Yahoo! Mobile session yesterday. I have met Marc Davis a few times but have never interviewed him. He had some time before [...]

Yahoo Mobile shifts in to fifth gear

Please brace yourself as one of my most positive articles ever is heading your way. Yahoo! Mobile’s new mobile site, iPhone application and home page simply rock.
Yesterday I got a full demo (write up next) but before I get there - this is quite frankly the best mobile experience I have seen to date.
Here are [...]

GoMo Buzzwatch: Yahoo Mobile launched for mobile web and iPhone

After last months announcement at MWC, Yahoo has launched it’s new mobile internet service - Yahoo Mobile. The mobile web portal is available for web enabled devices at http://new.m.yahoo.com, or as a downloadable iPhone app. Versions for other smartphones will be released in May.
What’s the skinny?
Yahoo Mobile is Yahoo’s attempt to create a definitive mobile [...]

Vodafone may choose Yahoo to provide mobile search

Vodafone are in talks with Yahoo to integrate Yahoo mobile search services onto European handsets from the manufacturer. This comes from a wonderfully citation free story from Bloomberg.com.
According to the report, with Vodafone’s Google deal running out this year, it is in talks with a variety of companies to provide it’s on-handset mobile Internet search [...]

Yahoo at MWC 2009: Marco Boerries introduces Yahoo! Mobile

Marco Boerries, Yahoo’s Executive Vice President introduced Yahoo’s new mobile Internet portal at MWC. Yahoo! Mobile will roll a lot of Yahoo’s services into one aggregator, including Yahoo Messenger and Yahoo OneSearch, as well as investing heavily in widgets. It is being touted as your “starting point for the internet” and is designed to offer [...]

Yahoo uses mobile advertising to educate mobile consumer base

Rating: Consumer unfamiliarity with smartphones is holding mobile internet back

Despite the prevalence of new, easy to use smartphones, the mobile internet just hasn’t taken off the way it had been hoped. People still find it to awkward to really take advantage of internet access on mobile devices. Yahoo’s mobile arm, Connected Life, believes that consumer [...]

Great Mobile Search Marketing from Yahoo! Mobile on the iPhone

Have to say, I got this in my email and I was hooked. What great clear, simple instant marketing for Yahoo! Mobile Search on the iPhone. No downloads no applications very simple instructions and it just looks good.
I am saying this as suddenly all my problems with reading Yahoo! on the iPhone have gone. I [...]

Yahoo! Opens Up Search

Yahoo! Opens Up Search?
I know this is an online story –but how hot and exciting is this. My mind is going crazy at the opportunities.

 
Yahoo! Inc. (Nasdaq:YHOO) today introduced a new open Web services platform, Yahoo! Search BOSS(TM) (Build Your Own Search Service), which gives third parties an unprecedented level of access to Yahoo! Search [...]

Jaguar used Mobile ad campaign to launch new XF Sedan

When Jaguar launched their new luxury XF Sedan in to the US market they felt they needed to target an audience that was male, 35-54 year old, with a high level of household income.
These potential customers would best appreciate the vehicles breakthrough styling and unique features they felt. They chose a mobile ad campaign to [...]

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