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Rating: British Summer of mobile ad opportunities

YOOSE which claims to be a global hyper-local mobile ad network has just announced that  it has formed a sales partnership with UK-based premium mobile ad network Mobsta. The consequence is new ‘hyper-local’ service called MobGeo which aims to bring the benefits of ‘precision’ mobile consumer targeting to UK brands and agencies. “The YOOSE platform simply delivers unprecedented hyper-local reach,” claims John Scorah, a co-founder of Mobsta Networks. He adds, “In terms of monthly ad requests that can be qualified at a hyper-local level, the MobGeo service will be able to tap hundreds of millions in the UK alone. The opportunity we can extend to brands and agencies running nationwide campaigns with hyper-local relevance is just phenomenal.” Continue reading →