Tag Archives: yoose
Rating: British Summer of mobile ad opportunities
YOOSE which claims to be a global hyper-local mobile ad network has just announced that it has formed a sales partnership with UK-based premium mobile ad network Mobsta. The consequence is new ‘hyper-local’ service called MobGeo which aims to bring the benefits of ‘precision’ mobile consumer targeting to UK brands and agencies. “The YOOSE platform simply delivers unprecedented hyper-local reach,” claims John Scorah, a co-founder of Mobsta Networks. He adds, “In terms of monthly ad requests that can be qualified at a hyper-local level, the MobGeo service will be able to tap hundreds of millions in the UK alone. The opportunity we can extend to brands and agencies running nationwide campaigns with hyper-local relevance is just phenomenal.” Continue reading
February 14, 2012 – YOOSE, the hyper-local mobile ad network, was chosen by adsmobi, the mobile media buying platform, to develop their soon to launch location-based mobile coupon service, Prime Location. Advertisers who sign up for Prime Location will benefit from a functionally rich, but easy to use, self-service web application to create and manage their location-based mobile coupon campaigns.
I met with the CEO of Yoose Christian Geissendoerf at MoMo Berlin a few weeks ago. The company is currently in stealth mode apart from one trial with DeliFrance in Singapore –but it should go live at the end of October in Germany. Continue reading