Mobile Ad Leaders

Talentum chooses Leiki Focus Dynamic Linking for Information and Advertisers

by: admin Thursday, February 7th, 2008

Rating: I had to interview the CEO

by Bena Roberts

Talentum, a leading Scandinavian business and technology publisher, has chosen Leiki Focus for content linking on all of its online publications. The intelligent Leiki Focus content discovery engine is used for recommending articles and advertisements that match a detailed analysis of the topics of each page.
The content on the different Talentum sites is combined automatically; at the end of the article there are links to other similar articles.

This presents a new content discovery method to the user, offering a broad range of articles and enabling easy study of a detailed topic from different viewpoints and times. Advertisements are targeted in the same way, based on the context of the page being viewed. Leiki’s contextual advertising uniquely allows automatic linking of entire product catalogues in addition to targeting of individual advertisements.

What we think?
I read this press release from Leiki yesterday and I realised that I had a lot of questions for Leiki with regards to this.
So I interviewed Petrus Pennanen Leiki’s CEO (see next blog)