Tata Indicom and Mast Mobile launch interactive Mobile Ads across BREW Applications
Rating: cuppa with your ad, mate?
Indicom is a mobile operator in India. Mast Mobile is a mobile ad and media company in India. Today they are partnering to launch Tata Zone BREW applications. These are ads from brands that can be served via content applications.
Using ad-serving technology from eMbience, a US mobile ad company both Indicom and Mast Mobile can create, design and launch multi-media campaigns.
From the Press Release
`“We are delighted with the creation of this unique mobile marketing service on BREW. With a booming mass market in India, mobile advertising holds tremendous potential and value for both customers and brands”, commented Pankaj Sethi – President of Value Added Services at Tata Teleservices. “We first tested the interactive ad delivery service on our Song Download Express and are now rolling it out to mid and mass market customers, which form the significant and large addressable base. We have been careful when creating this unique advertising delivery service, to ensure an undisturbed customer experience and advertisers have been delighted with the way the highly interactive ads have been blended into the content experience.”
“Tata Teleservices is officially the first operator to offer mobile ads within BREW downloadable applications. We are proud to have partnered with them in this exciting development in the world of mobile advertising,” said Dr. Nimish Shrivastava, Founder, Mast Mobile Media. “Once Tata publisher partners take advantage of the technology to place ads in their own products, Tata Indicom will host the first vibrant mobile ad marketplace for worldwide brands ready to make mobile part of their marketing programs.”
What we think
Mobile advertising and marketing will be huge in India.
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