Tea with Bebo’s Laurence Pichot

by: admin Thursday, June 28th, 2007

Rating: wow!

The first time I met Laurence Pichot Marketing and Partnerships Director at Bebo, I didn’t know who she was. But I was completely impressed as she managed to find, grab capture and hail a limo from out of nowhere in Monte Carlo to get us to the airport on time for our flights after MEM07.
Today I met her again but this time at the Bebo offices in central London.

First of all some facts:
1. Bebo was the number 1 Google search term in the UK in 2006
2. Bebo has been voted number 3 most engaging site
3. Bebo has 33 million users globally
4. Bebo is MASSIVE in Ireland boasting penetration of 1.25 million (from a 4 million market)
5. Bebo has 7 million users in the UK – 8.5 million if the stats include Bebo15 (for the 13-15 year old market).
6. 91% of Bebo users are under 35 years old
7. Bebo has a near 50:50 gender mix
8. Bebo will be launching with Orange (and another mobile operator) soon after.
9. Bebo sponsored a tent at Glastonbury in its first mobile visionary service encouraging users to upload pictures to a Bebo channel profile.
10. Bebo’s second mobile gambit is Kate Modern and her promotion will boast a mobile component.

What next? Well I think Bebo’s mobile strategy will be unveiled in the next few months with Orange and from what I’ve seen …. Keep your eyes open.