Telecom Italia Mobile deploys Novarra Vision for mobile browsing

Novarra today announced that TIM, the mobile branch of Telecom Italia, is using its Vision platform for its mobile Internet browsing services. Using Vision, TIM customers can browse on-line internet sites from mobile phones. All of Telecom Italia’s 35+ million subscribers can access Vision without changes to existing handsets.

The Vision platform will perform real-time optimisation of on-line web sites for feature phones and smartphones. This will enable, amongst other things, Flash and streaming video across all types of handset.

From the release:

“Novarra is pleased to partner with Telecom Italia to offer this compelling new service that increases customer loyalty, drives everyday data usage, and generates new revenue,” comments Ian McWilliams, Novarra’s European Managing Director.  “We expect Telecom Italia to follow the same pattern we see in our other global deployments – increases in mobile internet penetration, data ARPU and customer satisfaction.”

What we think?

Vision is part of a large (and growing) number of services that use on-server services to port smartphone functions to feature phones. It’s a trend I like to see - since smartphone functions are pushing mobile Internet use, the more people using them the better. And since there’s still a LOT more feature phones out there than smartphones, these kind of services are good news for everyone.