Telecom Italia to launch COOP MVNO

Rating: pronto COOP

This morning it was Vodafone and Asda and this afternoon its Telecom Italia and COOPs turns to form an MVNO. COOP is Italy’s largest supermarket.
The service will be called COOPVoce (COOP voice).

From the press release:
“The COOP’s marketing of mobile telephony services over Telecom Italia infrastructure,” says COOP Italia Chairman Vincenzo Tassinari, “will help to promote competition on the mobile telecommunications market and benefit consumers. Our number one objective is to help families budget by offering straight forward, value-for-money solutions, in what is a further significant benefit to our members.”

Tassinari continues: “We will be managing sales ourselves through our extensive, ramified distribution network right across Italy (COOP is Italy’s largest major retailer, with a 17.1% market share, 6½ million members, over 1,300 outlets and 53,000 employees). By leveraging the loyalty the brand inspires, the COOP will be up and running in full competition with the other enterprises that operate on the Italian market.”

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