Mobile operator Telefonica today announced the launch of a Huawei mobile internet services platform across its entire Latin American market. The Service Delivery Platform (SDP) from Huawei is a massive, converged platform. It allows services for mobile devices to be rolled out across 13 different network architectures in the region.
What does it do?
What doesn’t it do? This is a truly massive undertaking. The culmination of the last six months work is a platform over which Telefonica can deploy mobile services to all of it’s Latin America customers. Technical differences between the different networks would have required many different versions of each service to be developed. Now just one is required. The SDP also includes SDKs and APIs for third-party developers, who will be able to publish their services to the entire region at the same time. The platform also has marketing and billing infrastructure built into it.
From the release:
Luis Miguel Gilperez, Head of Mobile Business at Telefonica Latinoamerica: “The development of the regional Service Delivery Platform adds differential value to the company’s offering allowing Telefonica’s customers in LatAm to access the most innovative services, in the fastest and most efficient way. In a rapidly changing environment, Huawei’s SDP solution, allows Telefonica to constantly deploy the latest innovative solutions, shortening the time-to-market and therefore ensuring a quicker and more efficient delivery to consumers”.
Tang Xiaoming, President of the Telefonica Global Account at Huawei Technologies: “The SDP will help to position Telefonica and Huawei as innovative leaders in mobile Internet and convergent services, as well as reinforce our relationship as strategic partners. We are proud to cooperate with Telefonica in this project, which is opening up great business opportunities for the future”.
What we think?
So, to sum up. It provides a platform that can hit every one of the millions of Latin American Telefonica subscribers at once. It can also target them regionally, with both services and advertising. It takes care of billing and payment management. It allows third-party developers to get involved, and makes it easier for them to develop services for a huge audience. And it can be scaled from mass market down to small businesses.
We are an agency who represent a number of global performance clients and are in search of Latin American inventory and market information. We have various campaigns and are looking to advertise on the mobile platform in this particular region. Would you be able to help us out in this regard?
Over to our readers, then.