Telefonica opens her door for Nokia
Rating: first JumpTap then Yahoo! now Ovi?
Well. This doesn’t tell us much apart from the fact that Telefonica is testing all forms of water in the mobile space. Its signed up for JT’s white label search. Then one week later Y!’s oneSearch and now Ovi will be the third door of the mobile Internet.
From the press release
Julio Linares, General Manager for Coordination, Business Development and Synergies, Telefónica S.A. said, “We want to provide our customers with an unparalleled mobile experience and by working with partners like Nokia, we can ensure that they have access to the best in Internet services. Our customers can take advantage of Telefónica’s high quality mobile broadband network to access both Telefónica and Nokia services, as well as other third-party applications, and I’m confident that this will drive a dramatic increase in user uptake of these new services over the coming years.”
“We’re extremely excited about this collaboration as I believe it can pave the way for a new way of working throughout our industry. Ease of use has always been at heart of Nokia devices and this collaboration is an important step in creating the same experience for Internet services,” said Anssi Vanjoki, Executive Vice President and General Manager Nokia Multimedia. “Nokia devices and services are based on open standards, which makes it easy for us to work with forward thinking operators such as Telefónica to provide consumers with choice regarding which Internet services they want to access from their mobile device.”
What we think?
Telefonica is basically being everyone’s best friend and saying yes to it all in an attempt to be data queen. This isn’t a win for Nokia – it Telefonica’s choice first strategy that means that anyone with a data strategy should know on its door.
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