Rating: Location Based Service (LBS) is the next big battleground
Never a dull moment when you chat with Motti Kushnir who is Telmap’s CMO. He was explaining to GoMo News the thinking around chip maker, Intel’s, acquisition of the Israeli company back in November . Incidentally, Kushnir actually pointed out that if you took the software and services division out of Intel, it would probably be the third largest software house in the world. Today [February 23rd 2012], Telmap announced the impending release of its version 6.0 of the Telmap Mobile Location Companion service. However, what Kushnir had to say about the whole LBS sector was intriguing. Like, if Apple doesn’t make LBS a central feature of the iPhone 5 (when that eventually sees the light of day), it will be dead in the water.What’s in version 6.0 of the Companion app (Telmap6)? Well, the chief addition is the inclusion of what Telmap is calling ‘ ultra-local content’.
What that translates to is Telmap partnering with the premium location orientated content suppliers in all of the major countries it covers.
That said, there are a number of ‘global’ content suppliers. The company mentions 13 but the most important are probably Michelin – the world’s leading restaurant and hotel guides; Lonely Planet – the world’s Leading Travel Publishers; and TripAdvisor – the world’s largest travel website.
In the UK, for example, Telmap has partnered with the Good Pub Guide for its pub reviews (showing its knowledge of the Brits), along with Ordnance Survey Points of Interest.
As Kushnir put it, Telmap is, “not afraid to share revenues and glory with the best content providers in the ultra-local location segment.”
The idea behind Telmap6 is that it integrates with all of the other services you wish to use. Such as Facebook or Twitter, for example.
So when you first fire the service up, you won’t see a map but instead a list of the services you wish to ‘localise’.
Kushnir hinted that under the new Intel regime, people will be able to take their location data with them whichever platform they happen to be using – in effect, it will become portable.
So, it won’t matter if you’re using a Ultrabook (PC); a tablet; or a smartphone – your identity will mutate over to whatever hardware you’re actually using.
Of course, the eventual objective will be to build all of the location facilities you will actually need into the Intel chip itself.
That will be great news for developers because – instead of needing separate agreements with all of the required location orientated service providers, developers will simply sign up once with Intel.