Rating: Platform allows value to be added to inbound texts
Somewhat disappointingly, Telsis has supplied one of the UK’s Tier One mobile operators with its latest generation intelligent SMS Routing systems. But it can’t say to whom. Anyway, the vendor claims the system gives the operator the ability to double throughput; to deploy SMS Smart Services; and to benefit from reduced footprint and operational costs.Telsis claims that its invention of SMS routing has broken the financial stranglehold that SMSC vendors had over mobile operators.
Thus bringing down the cost of high performance messaging and making it more profitable for them.
The company maintains that it is also the pioneer of SMS Home Routing – a ratified amendment to the 3GPP specifications.
Crucially, this makes inbound messages transit a service platform where value can be added, rather than go straight to target handsets.
SMS Home Routing therefore gives an operator an enabler through which it can offer customers a rich menu of differentiating smart messaging services.
Telsis’ SMS platform is a Linux-based solution that runs on commercial servers, enabling operators to make even further substantial cuts in operating costs while deploying SMS Smart Services.
The company argues that these that boost recruitment, reduce churn, grow the brand and develop new messaging revenues.
GoMo News guesses that when the UK mobile operator in question bothers to make it known it has acquired these new capabilities, it can then start to market its new SMS services.
Whoever said text was dead?
