Testing times for mobile marketing

Rating: Oi iO IOU some data

I always thought Io was one of Jupiter’s moons which spewed forth superheated molten rubbish from beneath the surface - forming a toxic place where no human could ever hope to exist. It seems i wasn’t far from the truth as this press release testifies. Basically iOGlobal (a company involved in the delivery of content for mobile marketing purposes) is planning on working with a bunch of agencies and media companies on a thoroughly independent test to see if mobile marketing works.  One guess what their conclusions will be.   

Related News:

1. SnapTell visual mobile marketing index up to one million images
2. Snaptell new mobile marketing camera phone solution
3. TV Mobile Advertising Testing Tools from GoldSpot Media
4. Ad supported mobile games in India with Hovr and Times Internet
5. Laura Marriott MMA comments on Mobile Marketing and the Olympics