The best mobile advertising and marketing news: e-commerce, websites and digital

Here’s the GoMo News round-up of the best mobile marketing and advertising news. The mobile sector is attracting massive confidence from marketers, with Mullen creating a dedicated mobile division; marketers advised to re-train for mobile; and the entire town of Freeport being offered free mobile websites for merchants.

Mullen expands fully into mobile advertising

Mullen is a 40 year veteran of advertising and marketing, based in Boston. Through its digital branch, MediaHUB, it does a lot of work with emerging technologies and analytics. MediaHUB already has some experience with mobile, having created augmented reality campaigns, apps, websites and more. But the growth of the mobile marketing sector has been such that MediaHUB has created a dedicated mobile advertising branch.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133046

Mobile marketing needs to be behavioral

Over at NewsFactor.com, an interesting article is pushing the idea that it’s not enough to simply go mobile. Sending mobile coupons and SMS is a good step, but it is more important to know how mobile customers behave, and tailor your campaign accordingly.

http://www.newsfactor.com/news/Mobile-Devices-and-Business-Strategy/story.xhtml?story_id=0020004SQWF0

The history of E-commerce

A great little infographic details the emergence of electronic commerce – beginning with the creation of on-line shopping as a concept in 1970, being revolutionized by the emergence of the World Wide Web in the 90s, and expanding into mobile, social and group shopping.

http://www.zippycart.com/ecommerce-news/1396-the-history-of-e-commerce-in-an-infographic.html

Freeport Merchants Association buys into mobile advertising

Mobile commerce and application company MOWBI has joined forces with the Freeport Merchants Association (FMA) to mobilize as many local merchants as possible. FMA represents hundreds of merchants in the Maine town, and through a deal with MOWBI all FMA members will be able to create a free mobile webpage – through which they can organize SMS campaigns and perform mobile commerce transactions.

http://www.i-newswire.com/freeport-merchant-s-association/51962

Marketers need to go digital, and mobile

Brafton.com has combined two pieces of information, and provided a conclusiong:
1) Marketing jobs are being created again, almost entirely in the digital marketing sector
2) Mobile marketing is the most rapidly growing market segment
Conclusion: if you’re a marketing agency, or just looking for a job in the sector, train yourself to understand mobile marketing

http://www.brafton.com/industry-news/b2b-seems-be-where-marketing-jobs-are-opening-$800010716.htm