The best mobile advertising and marketing news: iPhone, Google and Geo-Targeting

Here’s the final GoMo News round-up for the week, with the best of mobile marketing and advertising news. Troubles abound for both Google and Apple; Buick thanks mobile marketing for a growth in interest; and more…

Google doesn’t do quite well enough:

Google has seen its share price dip, as its performance wasn’t quite up to what investors expected. CEO Eric Schmidt reported “strength in every major product area, as more and more traditional brand advertisers embraced search advertising and as large advertisers increasingly ran integrated campaigns across search, display, and mobile.” He also mentioned the spree of company acquisitions Google has gone on recently – particularly mobile advertising network AdMob.

http://www.google.com/hostednews/afp/article/ALeqM5iXoN5Btm856qeBh1sYthXJWV51gg

Buicks sees a boost in awareness thanks to Greystripe mobile ads

Detroit-based car maker Buick has reported a 21% increase in awareness of its brand, as well as 35% boost in purchase intent. How did it do this? With a mobile ad campaign run by independent ad network Greystripe:

http://www.prweb.com/releases/2010/07/prweb4262954.htm

Smartphone market growing, but Apple growing faster

The most recent metrics results from Millenial Media show that Android has been gaining steady market share and attracting developers… but it still isn’t growing as fast as Apple. Apple attracted 56% of all impressions delivered on Millenials’ ad network.

http://mashable.com/2010/07/15/mobile-mix-june/

Text-to-voice marketing becomes voice-to-voice

Go800 has a fairly interesting offer – a consumer can text a keyword (like “pizza” or “finance”) which will result in them receiving a voice call from a relevant local business. They’ve today announced an app that will allow you to use the same service by sending voice keywords instead of text.

http://www.marketwatch.com/story/goip-globals-goig-go800-launches-mobile-web-app-2010-07-15?reflink=MW_news_stmp

Also, check out their explanatory video. It’s magnificently cheesy: http://www.youtube.com/watch?v=AnhOmbtQ8Ok

Don’t rely on the iPhone

Mobile content company InfoMedia is advising advertisers not to put all their eggs in one basket. With the current troubles surrounding iPhone 4.0, it is advising marketers to invest in broader-spectrum mobile campaigns – particularly Android

http://www.industrytoday.co.uk/telecoms/iphone-issues-forcing-change-in-mobile-marketing-says-infomedia-services/1573