How much emphasis is Apple putting on sales into the Chinese market?
There was a nice piece of speculation by Tim Bradshaw in the Financial Times (FT) here which strong hints that the C in the 5C designation for a forthcoming iPhone from Apple, probably has something to do with China. Of course, Apple hasn’t said anything about a 5C yet but all the rumours point to 5C being at least the working name for a more entry level version of the iPhone. Apple’s supply chain appears to be leaking like a sieve when it comes to news about what Tim Cook is bound to reveal next month (September 2013).
There’s certainly a great deal of logic in Apple offering a more affordable version of an iPhone.
Plus there’s even a precedent for it with the differing versions of the iPod which it offers to its enthusiastic followers.
Here at GoMo News we feel that the motivation for in making a more affordable version of the iPhone available – and by implication, raising the number of iPhones that will get shipped.
That motivation is Apple’s iTunes app store. It’s the prime reason why so many have been tempted to obtain an iPhone. Because many desirable apps are only available in iOS form.
Now, if you’re intending to sell as many iPhone as you can, you might as well attack the world’s biggest handset market – China.
And the best way to do that is to talk to the world’s largest mobile phone network operator (MNO) – in the shape of China Mobile.
And guess what? Tim Cook (Apple’s CEO) has done just that. Indeed, China Mobile’s chairman, Xi Guohua, is quoted as saying that, “Both sides are keen (to partner), “despite some commercial and technology issues.”
Now allegedly, Apple’s chief designer – Sir Jonathan Ive, has reputedly worked on the very latest version of iOS – iOS7 and GoMo News is willing to speculate that this could be intended to satisfy one of Guohua ‘technology challenges’.
There’s one very good way of finding out if this emphasis on China is true. See if Apple has been hiring extra software engineers who can approve apps in Chinese for the App Store.