The E-Plus massacre of mobile tariffs continues
Rating: talk is cheap
By Bena Roberts
E-Plus has announced a brand new tariff and promotion. From 1 February, 2007, customers can pay EUR 10 per month, for which all calls, 24×7, to all fixed and mobile lines in Germany will cost just EUR 10 cents per minute. Laughably, the tables been turned on SMS, which will be billed at the premium rate of EUR 20 cents each.
WOW. E-Plus is shaking up the German market and competitors, including the army of SIM-ONLY providers such as Blau and Aldi who will also be shaking in their boots. E-Plus has pulled off a coup. Why?
Two years ago E-Plus launched its multi-brand strategy that meant that it signed up many new SIM-ONLY providers to launch an assault on the German market and reduce prices to the all-time low of EUR 16-19 cents per minute for calls. Its Ay-Yildiz tariff even included calls to Turkey EUR 14 cents per minute.
So this new EUR 10 cent tariff is (as we say in Germany) The Hammer!
Is a price war now likely? Yes.
Will E-Plus’s army of discount tariff users be angry? Yes.
Will competitors react? Yes.
Is cheap enough to elevate E-Plus to the heights of T-Mobile and Vodafone Germany? For the first time… it might be.
More info: www.eplus.de
Related News:
Leave a Comment