Two of the biggest names in mobile advertising have become a single entity today. Amobee is an operator-focused agency – with investment and campaigns in place from some of the biggest global mobile networks. RingRing Media is a major booking and planning agency for mobile ad campaigns with a huge publishing network called the Mobile Advertising Exchange. Today, Amobee has announced that it has started the process of acquiring RingRing lock, stock and barrel.
What’s the deal?
Amobee is highly focused on operator deals – its client list includes Telefonica and Vodafone. What does it get from RingRing? Well, take a quick look at this – Amobee was one of the companies that greeted the Google/Admob and Apple/Quattro acqusitions with a lot of enthusiasm.
Doubtless bearing the upcoming RingRing deal in mind, Zohar Levkovitz, Founder and CEO of Amobee had this to say: “It is great to see our partners AdMob and now Quattro acquired by the giants who will clearly resource for further investment in mobile advertising in applications. At Amobee, our focus remains as an unbiased leader focused on the premium supply of our Operator partners and innovating in areas to lubricate increased ad spend from brand and performance advertisers.”
See that there? “Increased ad spend from brand and performance advertisers”. It’s easy to see what he was referring to now, because that is precisely what RingRing does. RingRing has one of the biggest advertising platforms in mobile, racking upwards of 4 billion impressions a month. The platform is tightly targeted and optimised, so that advertisers can very accurately control whose phones their ads appear on, when and how often. You can get a better view of their operation in our interview with them.
So that’s what Amobee had to say about Apple and Quattro. What does it have to say about itself and RingRing? Amobee says that this deal is all about “fulfilling its long-term vision” – which is to have a truly global advertising “exchange”. The eventual goal is to make buying advertising on mobile as easy and powerful as possible. Amobee wants a sort of marketplace where any advertiser, including the largest brands and operators, can access a comprehensive, global database of publishers – and to allow complete control over the campaigns created there. According to Levkovitz the “acquisition solves an industry issue. By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market. In doing so, we will be able to reduce the friction associated with today’s mobile media buying and offer a more integrated mobile advertising experience to our customers.”
This deal isn’t quite in the bag yet. It’s pending “certain closing conditions”. So we don’t have any cash sum for it yet, but it should be completed by the end of March.
What we think?
Levkovitz adds an almost sinister comment, claiming that “[Amobee] will continue to acquire adjacent companies, to build the world’s largest mobile advertising player.”
This is it. Add this acquisition to the Quattro and Admob deals, and The Great Era of Consolidation has already begun. Mobile advertising expanded outwards and outwards over the last two years. A vast number of companies exist in every market, covering a vast number of advertising channels. Now it’s time to start building stable structures out of all that chaos. In fact Ben Tatton-Brown, Managing Director of RingRing Media once said that the biggest advantage RingRing had was the total fragmentation of the mobile advertising market. Simply being able to place ads in so many areas made RingRing a valuable agency. The time has come for that trend to reverse itself. Get ready for a lot of acquisitions within the mobile advertising industry this year, as pure-play mobile agencies join forces to defend their territory against large outside companies like Google and Apple.
Well done RingRing. But Amobee you have had a terrible few years and have had a bad reputation -…. but staff changes are being taken notice and changes are echoing in…… RingRing on the other hand did everything right and we at GoMo hope that you learn from them as well as grow your empire. Bena
well done,wonder,who will be next?!?
Still guess,Neomedia will be on top and sold soon,time will tell…
When will we see Neomedia’s CEO again here on GOMONEWS???
Bena, I would like to hear your and/or Iain McCreadys views on the 100/1 Reverse Stock split proposed by Yorkville. Thank you for your time.
All the Best, JP
Hi Bena how is your health these days? Better I hope.
Well what is going on with the latest 8K filing by NEOM? It has so many “antics” that it makes Cirque Du Soleil look like childs play. There is no PR to tie up all the loose ends in the 8K.
Doesn’t Neom sponsor your website? Give your buddy IM a call…
There is a sale at the local hardware store and the mob is buying pitch forks and wooden stakes to deal with this situation.
Thanx much,
CM
Not until he has a hefty payout and far away from the SEC. Shareholders of NEOM want answers of the most recent 8k…he should become a business leader and come out of the shadows.
Bena you need to have Iain correct this public commitment made to you and us.
Iain: “I’m going to get strong funding for NeoMedia”
Iain: “Yorkville have been extremely supportive of NeoMedia and will continue to be. I have a strong track history of getting and bringing in new investment to business. That is what I am going to do. I am going to get strong funding for NeoMedia and turn the company around.”
Iain: “It is capital from strong partners, investors and VCs. We need to get more funding for NeoMedia to make this company happen.”
Iain: “I see Yorkville as part of our future. But I also see new investors seizing this great opportunity.”
http://www.gomonews.com/first-interview-with-iain-mccready-ceo-neomedia/
Hi, I am pretty sick right now as I just had Chemo yesterday. Next week (towards the end) I will give Iain a call – but GoMo are meeting him at Mobile World Congress and do plan interviews there. In the worst case it will have to be then in February. Regards, Bena
Bena – Take care of your health. We appreciate you responding to our posts though you are suffering.
Speedy Recovery,
CM
Yeah, any CEO who has given interviews to a blogger in the mobile space and then failed to follow through on anything he said he would do … in fact has marched the company in the totally opposite direction by granting more and more ownership to the toxic financier and less and less to long-holding shareholders … should be cut off from using the blog as a forum for providing misinformation.
Iain said things here that he couldn’t say in a PR … things which have been shown to be totally false.
Don’t provide liars with Safe Harbor.
Bena,
Just know we are all keeping you close in our thoughts & prayers during this difficult time. We wish you a speedy and full recovery so you can get back to what you do best…
Sincerely, JP
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You have to love how a blog entry that has nothing to do with neomedia, has been turned into a neomedia financial blog in the comments section.
Some orf us out here without the rosy glasses on, have been warning what was going on with neomedia for years now, to no avail.
The hot headed pumpers managed to silence most with their constant attacks and provocations, and yet now they seem confused by the actions neomedia management is taking, and are asking a blogger to get answers for them.
Only on the internet could this be the case…..LOL
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