The iPhone is all fun and games according to Cellufun

Cellufun is a community driven mobile gaming portal offering free games and to coincide with the iPhone launch has released stats that claim to show the iPhone is the phone mostly used for fun and games.

From the Press Release:

Cellufun offers free, highly engaging games to over 5 million unique monthly users and serves over 70 million pageviews per month.

Their “MobilePet myPhone” game allows players to care for an animated iPhone in a twist on the Tamagochi virtual pet, letting mobile users get in on the iPhone excitement without having to plunk down several hundred dollars. In the year since the launch of the myPhone game, the interest level has been staggering. During that span, 130,000 virtual iPhone pets have been created and have generated 6.5 million play sessions.

Of course, most of these pets were created by people who didn’t buy an iPhone. But the public’s fascination with the virtual iPhone is fitting given the context of actual iPhone users’ gaming habits on Cellufun’s site. According to Cellufun’s analytical tools, which can sort users by which phone they use, the average iPhone user views four times as many pages per visit than other users.

“Everyone talks about how iPhone users over-index on web browsing and other online activities,” said Keith Katz, VP of Marketing at Cellufun. “This is true at Cellufun as well, but the scale is what’s really extraordinary. The average Cellufun user views 15 pages per visit—already an impressive number considering the industry average is around 4—but the average iPhone user views an almost unheard of 65 pages per visit. And iPhone users are spending nearly 21 minutes per gameplay session, versus our average of 11 minutes. Clearly these people are comfortable exploring the web on their mobile devices at unprecedented levels.”

We say: Apple has never been a popular platform for games in a market that’s full of consoles such as Xbox’s, Playstation’s and Nintendo’s et all. So these figures from Cellufun seem to suggest two things. Apple may finally have a games machine and that the market demographic who buy iPhone’s and iPod Touch’s like to play games. Although on the other hand I wonder how many of Cellufun’s 130,000 created virtual pets actually made it to an iPhone when even it admits most were created by people who don’t own an iPhone.

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