The MMA today announced the launch of its India Local Council

The MMA embaces India with a local council.

Building on the success achieved globally and regionally, we will now launch the India Local Council and introduce a local membership fee structure giving important benefits for a significantly reduced fee. Cost to join the Local Council is 1000USD per year.

Benefits of membership include:
An opportunity to meet and network with leaders in your country.
Receive discounts to MMA Mobile Marketing Forum and MMA co-sponsored events and market research.
Sixty (60) days free access to MMA APAC research.  You can read the press release regarding our APAC Attitude & Usage study at http://mmaglobal.com/modules/article/view.article.php/1761.

What we think?

I think this is great news! Why? Because I am personally concerned about the Indian Mobile Advertising market and do think that click through rate fraud is happening there - so any education or control would be great. On top of that these providers of “money-back” for viewing mobile ads schemes need to be monitored and have an eco-system to enable them to grow.

Related News:

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2. MMA announces finalists for 2007 Global Awards
3. Laura Marriott resigns as global President of the MMA
4. Mobile Marketing Association MMA membership increases
5. Yahoo! steps up the pace in India, Google offers local search via SMS