The Mobile Advertising and Marketing Analyst out now
Mobile Barcodes Cheat Sheet
Semacodes, shotcodes, QR codes, barcodes and data matrix mobile coupons are set to change the way content and advertising are distributed and accessed on the mobile device…
NeoMedia vs Abaxia (qode vs Mobile Tags)
In Europe French company Abaxia has called its coding technology mobile tags and has launched services with several operators. The company has been working hard to promote mobile tagging and barcoding in France and this has made France European leader in the technology, with widespread acceptance of the services by consumers, due in part to their ease of use…
Sugar Mama proves ad-funded services work
Virgin Mobile USA has a 99% completion rate of its advertisers’ online surveys through its reward scheme, Sugar Mama. Is it the fastest, most efficient market research ever for advertisers? Metrics are the key, along with listening to what your customers tell you they want…
Medio Systems
Combining ads with search is not enough for Dr Brian Lent of Medio Systems. He thinks the combination will transform the ad industry into a highly reactive, competitive, real time marketplace…
MEF Advertising Forum Roundtable - Moderated by Annie Turner
The Mobile Entertainment Forum teamed up with the Institute of Advertising Practitioners and asked panellists from Vodafone, Sky, Starcom MediaVest, agency.com and aerodeon to debate where mobile advertising is, where it needs to go and how to get there…
Press Release….
Mobile Advertising and Marketing Insight from the MEF Round Table and The Mobile Advertising and Marketing Analyst
The latest issue of The Mobile Advertising and Marketing Analyst is available from today. The cutting edge business intelligence includes competitive analysis of mobile barcode services and focus on Neo Media and Abaxia. Also included are interviews with Medio Systems and BeVocal and a case study of Virgin Mobile’s Sugar Mama.
But one of the most insightful pieces follows a round table debate run by the MEF.
The Mobile Entertainment Forum teamed up with the Institute of Advertising Practitioners and asked panelists from Vodafone, Sky, Starcom MediaVest, agency.com and aerodeon to debate where mobile advertising is, where it needs to go and how to get there.
BKI Media’s Annie Turner was privileged to moderate the event on 12th April, in London. The panel and a well-informed audience disagreed about everything from CPM for mobile TV advertising to the effectiveness of mobile search and advertisers’ interest in highly targeted audiences. If you couldn’t make it, we have written up the panel debate.
The panelists were:
Kieran Bourke, creative director, aerodeon online & mobile ad agency, www.aerodeon.com
Mark Hopwood, head of technology, agency.com, a global, full service, interactive agency, www.agency.com
Al Russell, head of mobile Internet and content services, Vodafone Limited, www.vodafone.co.uk
Nigel Sheldon, director of digital, Starcom MediaVest, the world’s largest media agency, www.starcomww.com
Paul Wright, director of sales, Sky Digital Media (new division set up to commercialise Sky’s web and mobile offerings), www.skydigitalmedia.co.uk
To read this article and for more information on The Mobile Advertising and Marketing Analyst please see www.bkimedia.com
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