The Mobile Advertising and Marketing Analyst questions which white label player is bigger in mobile advertising JumpTap or Medio Systems

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Here are the headlines of our latest publication The Mobile Advertising and Marketing Analyst.
This business intelligence offers insight and expertise in the mobile advertising space with a strong focus on competition and how to succeed in a tough new developing market.

GoMo News is BKI Media’s daily blog. Annie and Bena both write The Mobile Advertising and Marketing Analyst and have a wealth of experience about them. Annie is a well recognised moderator and editor and Bena Roberts has worked as an analyst specifically for mobile services for the past twelve years.

This new business intelligence publication is aimed at mobile advertising companies, mobile operators, start-ups and venture capitalists in the mobile space. It asks the right questions, highlights the best business propositions and uncovers new strategies for companies wishing to succeed in mobile. For example; one feature uncovers five new ways of making money from advertising on user generated mobile content and another examines the strategies of the major players in the mobile white label advertising space and there is also a piece on mobile game ads assessing Amobee’s vision vs Glu’s vision…..

Can you afford not to read it? Contact caroline@bkimedia.com for sales guidance.

Mobile Advertising: Medio vs JumpTap and FAST
Medio Systems is playing catch-up in the mobile advertising space. JumpTap has been promoting itself as the mobile advertising leader for at least a year in the consumer arena, while Medio has embarked on a quieter, more structured marketing assault. In the meantime, FAST has pretty much had mobile advertising in enterprise to itself…

Killer ad models generate user activity and content
Mobile advertising is already stale. Just as the mobile browser needs to be made for mobile, so mobile advertising needs to be fit for purpose too. Banner ads, pay per call, pay per click, organic links or sponsored links are only the tip of the iceberg. Vendors need to shift their focus away from copying Internet business models to creating new ones for mobile and, in particular, to cash in on the apparently insatiable appetite for and the viral spread of user generated content (UGC)…

Will ScreenTonic provide the lift to realise Microsoft’s ad ambitions? Mobile has moved up the agenda
It’s a big task. In 2006, Microsoft’s chair, Bill Gates, and its CEO, Steve Ballmer, were vocal about their aim of catching up with Google’s online revenue. They’ve made little progress. Google made a cool USD 1bn last quarter while Microsoft’s MSN business lost USD 205m. MSN’s platform adCenter is only being used in 11% of searches compared with Google’s 48%, according to comScore…

Gaming industry divided over the ad-funded business models
So this is the received wisdom: the global games industry is worth around USD 5bn annually, but is stagnant and in need of another business model. The mostly younger people who play games simply can’t afford the EUR 5, USD 5, GBP 5 average price per game and the way forward is for big brands to subsidise games. This would mean that are free or at a discounted price to players in exchange for them viewing adverts in some form or another (see panel)…

Voice is still the killer application and how
As everybody knows, mobile operators’ chief source of income comes from phone calls – with SMS a good second. The expectation is that eventually revenues from voice account for a smaller portion of income as it becomes a commodity and as revenue from data services increases…

Can made for mobile communities triumph over Internet models?
One British mobile community thinks so. Martin Bowley, CEO of Pitch (www.pitch.mobi) tells BKI Media’ Annie Turner why and how they can. Previously Mr Bowley was CEO of British TV channel Carlton Media until it merged with the larger ITV in 2004. At Carlton, he was responsible for the TV and cinema sales business, and developing new, interactive advertising streams to match the arrival of new free-to-air channels…

The would-be setters of mobile advertising standards
Who’s who in ad standards and who cares?
The intended purpose of this piece was to look at the role of three organisations, each of which is promoting itself as the key player in moving mobile advertising forward. BKI Media wanted to establish who was doing what concerning the establishment of standards of ad types, sizes and resolutions, as well as in developing metrics comparable to those provided for advertisers in other media, taking the fact that every operator does things its own way and that there are some 3,000 different mobile handsets in use around the world.

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