The Mobile Advertising Jargon Buster
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Term |
Meaning |
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Advergame |
A game that is made solely for the purpose of mobile advertising |
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Advergaming |
A game that is part of a mobile advertising and mobile marketing strategy |
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Advertorial |
Where the advert is part of a promotion in a mobile portal on in the news or feature section of mobile content. |
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Adtag |
A line of code inserted into a mobile site that will display mobile advertising |
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Adware |
Software that is loaded with adverts |
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Adverts – BlipVerts – Bumper Ads |
Types of adverts on the TV or online that pop up or come and go – flash in and out etc. |
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Banners |
A graphic or creative that sits on mobile sites at the top, side or bottom that are display a marketing message |
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Below-the-line |
Traditional media term for non-mass-media advertising |
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Brand equity |
The value or essence of a brand and its value |
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Brand Burst |
An ad campaign that will maximise new awareness in the fastest means possible |
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C2C |
Word of mouth marketing |
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Call to action |
The advert will have a purpose that will mean that it encourages interaction. It tells the viewer what to do to engage. |
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Click Through or CTR |
This is when the consumer clicks on the advert – it is measurable and value of a campaign is sometimes judged on how many click throughs |
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Content snacking |
Going in and out of content without any loyalty |
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Converged advertising |
A mix of mobile marketing mass media and non –mass media advertising |
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Conversion rate |
The ability to convert the consumer to the brand |
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Direct response advertising |
Targeting the consumer directly on the phone by type of phone or by email |
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FMCG |
Fast moving consumer goods – quick turn over and shelf life |
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Flash Ads or Pop Ups |
Web ads that pop up |
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Full Service Agency |
An agency that offers mobile advertising, mass media advertising, direct and digital advertising |
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Glocal |
A global but local campaign |
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Idents |
TV break adverts |
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Infomercial |
Information and advertising or commercials mixed |
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Mash-ups |
Different advertising across web, mobile, TV. |
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Narrow casting |
Radio on online adverts that are specialist |
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P Marketing |
Permission marketing (Seth Godin) |
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P2P |
Peer to Peer marketing (viral, social media) |
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Pull |
Media adverts that attract consumers. They bring in the crowd and get personal |
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Push |
Media adverts that push or drive the message. |
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Search Marketing |
Where the advert or text banner is shown in the search advert |
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Spamdexing |
Search engine results that look like results |
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Tagging |
Pushing similar ads or content based on the tags or keywords |
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Traffic |
How much noise or hits or CTR a media campaign gets |
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More to add? |
email me benagomo@gmail.com |
From Harry Dewhirst RingRing Media
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CPA |
Cost per acquisition – how much it costs to get to a “conversion point” |
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Conversion Point/ Goal Point |
When a user completes the desired action e.g. call, sign up, purchase, lead capture |
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CPM |
Cost per thousand impressions of an ad |
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CPC |
Cost per click of each ad |
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Planning Buying Agency |
A company looking after an advertisers ad spend to ensure it achieves the highest ROI (eg. RingRing Media) |
More definitions from Raj Singh
More ad definitions from Raj Singh
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Ad Targeting |
Depending on context, usually refers to an ad that follows you along pages |
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RPM |
Revenue per thousand search impressions |
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RPS |
Revenue per search |
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eCPM |
The effective CPM (calculated based on actually running the ad over 1000 impressions as opposed to buying 1K impressions at a set CPM). This is the difference between brand advertising and RON (run of network) |
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Interstitial |
This is a full page rollover |
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DMA |
Direct marketing area – (typically refers to teh top of the page) along the lines “above the fold”. |
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[...] Original post: The Mobile Advertising Jargon Buster [...]
Post updated and more comments CPA, Media Planner, CPM (can’t believe I missed that one!) updated
OK - this list has been updated for the second time initially by Harry Dewhirst and now by Raj Singh - any more please send and I will create a page and permalink at the top of the site - thanks for getting involved!
Interesting content.
Just wanted to share some information that I came across in a few articles discussing about recession and how we can adopt a different marketing strategy to promote our business. It’s quite eminent that most of the advertisers and businesses are taking to online advertising medium since the Internet has now become a necessity to reach global audience. However, even today there is still a huge chunk of people who do not access Internet and to reach this segment of the society; we can rely on the print media. This in fact would be a great choice for anyone whether they are looking out for global, national or local exposure.
Since the economies are now at the bring of recession, it’s a good idea to consider print media as well in the marketing mix so that you can extend your reach further to get additional traffic to your website or business. You can try a blend of online and print advertising through a reputed ad agency that can help you professionally.