The Mobile Renaissance Guide – a hidden goldmine of mobile stats

Rating: Shouldn’t they have said the .pdf is free?

Somewhat buried by the flurry of announcments at MWC, Barcelona was the launch of the Netsize Guide 2010 – aka ‘Mobile Renaissance’ and its companion web site, www.mobile-renaissance.com. The guide represents the combined opinions of over 1,000 mobile professionals.

When you look at which companies Netsize approached it’s a veritable Who’s Who of the mobile industry. Plus there are exclusive interviews with 28 senior executives at companies and organizations like VisionMobile, GetJar, the Mobile Entertainment Forum, Innopay, Internet Advertising Bureau, ScanBuy, Memodia and comScore.

Netsize Guide - get it for free

If you want a printed copy of the report it will set you back some €75 (it is 288 pages), but what Netsize forgot to publicise is that the Acrobat/.pdf version can be downloaded absolutely for free from http://www.netsize.com/Ressources_Guide.htm.

Once you’ve got your grubby mitts on a copy, you’ll find the
goldmine of stats that GoMo News has discovered. For example, the Netsize Guide 2010 presents detailed data on the wireless telecommunications sector in 41 countries – covering revenues, market shares and value added service offerings for messaging and billing of 194 mobile network operators. Wow.

More significantly, the guide includes the results of Mobile Trends Survey 2010 on 5 key themes. These are: – the advance of mobile applications stores; mobile social networking; customer-brand relationships through mobile; progress towards global mobile commerce; and the increasing importance of mobile across a range of business verticals.

The results of this survey makes very interesting reading. How about this one on mobile app stores? “87 per cent of respondents indicate that the Apple App Store will be most successful (no fooling?), followed by Google’s Android Market (60 per cent), Nokia’s Ovi Store (30 per cent) and RIM’s BlackBerry App World (27 per cent). Surprisingly, applications stores run by mobile operators finished low in the list.”

Or this? “Despite the rising popularity of application stores, side-loading and content-forwarding remains the most important distribution channel for mobile entertainment content, ranked first by 84 per cent of respondents.”

How about this? “2010 will see the take-off of permission-based mobile commerce. 71 per cent of respondents expect these purchases will be triggered by location-aware marketing, while 57 per cent believe mobile coupons and campaigns involving 2D barcodes will generate sales.”

GoMo News was also impressed by an interview with Jonathan Bulkeley, CEO with Scanbuy entitled ‘See it, Click it, Get it’. Great stiff about barcodes buried in there.

So if you want to save yourself a fortune on analysts’ fees, you might consider downloading this not so little gem.