The Mobile Search Analyst latest edition out now
Rating: hotter than ever
Google and Yahoo! might be the kings of the Internet but when it comes down to mobile search its JumpTap and Medio that are making the biggest impression in the search field. This latest issue gets fierce. Analysis includes JumpTap vs Medio: The user interface; the new Google powered Vodafone live vs the all new Orange World (yes we have the pictures!); more over we can’t forget Motorola vs Nokia in the idle screen space. Annie also has an exclusive interview with mPortal as it takes the wraps off its new idle screen strategy. Last but not least we get vertical with Targetize in part two of our focus on federated mobile search.
Mobile Search Analyst June 2007 - Headlines
JumpTap vs Medio Revisited
Intense competition in mobile search has lead to a diverse and more threatening competitive landscape. The uptake and movements in the sector over the past six months have been a reaction to fresh interest in search from both operators and entertainment companies. Operators are rethinking the branded vs white label argument and entertainment companies such as CNN, CBS, FOX, Sky and Coca-Cola are all looking to launch vital new revenue streams through mobile portals and mobile search forms a crucial part of this…
JumpTap vs Medio Systems: The User Interface
Mobile search companies are aiming to expand in all directions over the next six months. The pressure is on because successful mobile search is the goal of operators and mobile entertainment companies, both of whom are seeking a competitive edge. Design will become as important to those using mobile search as the number of clicks needed to do what they want, hence there is intense focus on the user interface…
The new Vodafone live! vs The New OrangeWorld: an analytical visual review
Vodafone has concocted a PC to mobile strategy for the new Vodafone live! While Orange World is focusing on the personalisation of its entire portal. Both are looking to mobile advertising to bring new revenue streams, but only one of these strategies is bullet-proof. Someone is going to have to overhaul its mobile portal again sooner rather than later…
Part II The Idle Screen: Motorola Screen3 vs Nokia Active Idle/ Ad Connector
The idle screen has huge potential. It’s captured the attention of the mobile market and is set to revolutionise the way we discover content…
Part II Federated Mobile Search Analysis Targetize
Targetize is one of the few mobile search companies that also creates mobile portals. This means that it can create search experiences throughout the portal and not only from the search box…
mPortal - how customer experience is reshaping mobile
DP Venkatesh, founder and CEO of mPortal, talks to BKI Media’s Annie Turner about the soaring importance of the user experience, the idle screen’s role in getting it right and why the i-Phone is changing operators’ agendas…
GoMo News
Mobile local search is a hit close to home, Google spokesperson mute on new Vodafone and Google rumours, T-Mobile chat with Web ‘n’ walk Guru…
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