Retailers – the next wave of mobile suppliers says Strand Consult – highlights below and a great early morning read with a killer graph! But I do think that reatiler Schlecker in Germany is spelt with a c and not a KK.
Many retail players have already been quick to launch on the mobile market as mobile providers.
In Germany Metro and Daimler Benz founded Debitel. In England Virgin founded Virgin Mobile, Tesco founded Tesco Mobile and Carphone Warehouse launched Fresh Mobile. The number of retail players entering the mobile market is growing. Today many of the most important retail sector companies are either already in the mobile market – or on their way in.
Germany is probably the market with the most active and successful retail players, but there is activity across all of Europe:
