Monetelize is a company exists for only one reason: to monetize pages on the .tel mobile domain. Today it has announced its new Yellowtel service. This provides local and vertical mobile search within .tel for hyper-specialised searches in what it calls “micro-niche sectors”
What does .tel do?
Telnic hosts the .tel domain, which is dedicated to extremely rapid access information. The pages aren’t really customisable – instead, they are built for a specific purpose. Businesses with a .tel domain can store five different types of information: contact information, content links, navigation links, geolocation and indexable texts (like keywords). All this information is stored and accessed directly on the Domain Name System (DNS), to make it as clean and fast as possible.
So Yellowtel creates Yellow Page-style directories within .tel, which is already designed to be a company search service. Each separate directory will cater for a particular vertical market.
Monetelize is also pushing for mobile advertising within its service. Since the search will be so specific before search terms are even entered, a lot of the targeting work does itself. The Yellowtel application should also be accessible through PCs and the on-line web, so searchers will be able to access company directory info from pretty much any device.
What we think?
Since Telnic now claims that over 200,000 companies have created .tel pages in 11 languages since it launched in March, this might not be such a bad thing. A good local function for a service of this size makes searching much less painful. And since this is a mobile search service we’re talking about, you have to go to great efforts to make it as painless as possible.
Also… Monetelize is a terrible name. I know it’s meant to be a word-play – adding “monetize” and “tel” to get Monetelize. But it really just ends up seeming like it was trying to sound as close to Monetize as possible to glean some word-recognition.
