Thin Mulitmedia and Amobee offer Video based mobile advertising
Rating: fresh for CTIA
The mobile multimedia provider Thin Multimedia has partnered with Amobee for launch of new video based mobile advertising.
From the press release
“We are delighted to offer our innovative mobile video solutions to Amobee,” said Jun Shim, senior manager of business development for TMI. “Amobee’s expertise in mobile ad-serving combined with TMI’s powerful mobile video integration capabilities provides a uniquely effective advertising model for mobile video that is easy to implement and has great reach; ads are viewable on any handset.”
“Amobee is delivering to operators a user-centric approach to mobile advertising which creates revenue opportunities for all parties in the mobile advertising value chain,” said Ziv Eliraz, vice president of strategic alliances for Amobee. “This collaboration is a winning solution for operators, advertisers and subscribers. ”
What we think?
Tony Alton is going to the Amobee demonstrations for this on Monday at the Smartphone Show and I will be meeting Patrick Parodi on Monday too.
So more next week when you follow our live show coverage!
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