Tibetan sympathisers turn to text

Rating: Clever use of Textmark’s service to protest

San Franciscans put text messaging to good use to protest about China’s Treatment of Tibet. Somebody belonging to Students for a Free Tibet created a usergroup on Textmark’s service.

All like-minded protesters had to do was send the keyword – Sftorch - to 41411 (Textmark’s shortcode) and they’d start to receive information about the progress of the Olympic torch through the streets of San Fran.

The protesters knew the organisers would probably vary the route so they had sympathisers on street corners feeding information to the usergroup with regard to the direction they thought the torch was taking.

The plan might have gone well save for the fact that a mole inside the Olympic procession was prevented from using here mobile phone to help out.

It’s a clever idea and one which I can see being copied by many other organisations.

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